What do you use as your daily Social Media dashboard every day?
Most likely not Twitter.com I am guessing.
Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.
What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.
So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:
Tool #1. Klout for Chrome
Function: Find top users more easily
There has been a lot of discussion around Klout in the last few months. One aspect, where it helps me greatly to make my daily Social Media life more efficient, is deciding how to best interact.
When I only have a few minutes at hand every morning, being able to glance through my Twitter stream with everyone’s Klout score next to their Tweets is a great filter. It helps me make better decisions and at the same time deepen my most important connections:
Tool #2. Buffer
Functions: Optimal timing, multiple accounts posting and old school retweets
Another extension I am using every day is Buffer’s Chrome extension. It puts a brand new Buffer button right into Twitter.com next to your Tweet button. If you click it, you can conveniently add any new Tweet to your Buffer to be posted later on at a better time:
The extension also allows you to Buffer your retweets, either posting them now in old school retweet style or later on, when more of your followers will be online.
There is plenty of more places you can now Buffer from on Twitter.com. Personally, I love going through my Twitter lists of top Social Media experts, Buffering everything that’s handy, without flooding my followers.
Tool #3. Pocket
Function: Save your best article finds to be read later
How often does it happen to you, that you come across a terrific article, but can’t read it right now because you are just too busy? From now on, instead of letting it go into Twitter’s limbo, just save it to be read later on with Pocket’s browser extension:
This way, you can save any article you are finding on Twitter to a reading list available any time later on for you. Personally, I found this to be a terrific way to just spend a few minutes browsing, and “pocketing” everything worth exploring later on:
Tool #4. Tweet Filter
Function: Unclutter your Twitter stream from the noise
One problem I have on Twitter is that it often takes lots of Tweets to glance through, until I spot one that is worth reading. And a lot of the time, it’s not even the people, it’s just that I am looking for certain things throughout the day.
With Tweet Filter, you can easily customize this for your own Twitter stream, getting rid of those Tweets that don’t add any value for you at that moment. Filter out words like “4sq, twitpic or award”. Whatever happens to add little value to you:
Tool #5. Embedly
Function: Get full media previews right inside Twitter.com
The last goodie I have for you to really make Twitter.com as powerful as it gets is a neat extension called Embedly. It allows you to expand any Tweet to show you the full article or video view right inside Twitter.com:
I find this to be a huge time saver. You don’t have to click through and see if the headline is really what you expected, but you can just read the first few paragraphs right where you discover that content:
5 Quick Workflow Tips To Optimize Your Day On Twitter
Adding those 5 lightweight solutions to your Chrome browser have saved me hours of time every day. In case this helps you at all with your personal workflow, here is how I approach every morning on Twitter with just 20 minutes per day:
1.Glance through Tweets spotting the best ones using the Klout extension.
2.Previewing the articles I like best with Embedly right on Twitter.com
3.Saving those I want to go into more detail with Pocket to read later on
4.Adding the best Tweets straight to my Buffer as old school retweets.
5.Filter out any words that annoy me with Tweet Filter (this is something I don’t do daily though)
Hugs and Peace to Jeff.. Jeff Bullas is one of my Fav Tweeters. If you’re looking for a short cut to growing your business, be sure to follow Jeff Bullas on Twitter!
As all bloggers know, blogging doesn’t only come down to just writing your post,
publishing it and waiting for reactions.
It is much more than that, but let’s focus on the post-publishing stage…
You have finished writing. You have also come up with a compelling title. What else needs to be done? Which are the steps you need go through after having published your new blog post?
The following article is a simple blog checklist to some of the more important, but often neglected blogging tasks that will ensure maximum exposure for your newly written article:
Have You Added ALT Tags to Your Images?
As you probably know, ALT tags actually the only way of telling the search engines that you have an image in your blog post. If you don’t add an ALT tag, describing what’s in the image you’ve uploaded, then the crawlers will see the post as plain text and nothing more. Having the tag and of course using it properly by adding relevant keywords can help you improve rankings. It doesn’t take more than two minutes, so just fill in the blanks after adding the images!
Further reading: “4 Reasons Why You Must Add Images to Every Blog Post You Publish“
Did You Choose a Category for Your Blog Post?
That is probably the one I forget about the most. Adding your posts to categories is a great way to organize them so that they are easy to find.
The best thing to do would be to get that one sorted out right from the start. Choosing a relevant category before even starting to write will ensure that you don’t forget that step. It’s good for search engines, it’s good for poeple, so make sure you get it done.
Did You Notify Your List Subscribers?
What about the ones who have signed up for email updates? Your list subscribers are the ones who have the highest chance of taking action. These are the folks you can really count on.
Email lists are mostly there to provide subscribers with exclusive content. That does not at all mean that you should not keep them informed about what’s going on with your blog.
Connecting an RSS feed and following the required steps doesn’t take more than ten minutes and it’s well worth the effort. I would advice you to use your post title and a prefix such as “New article” or “New blog post” as a subject line.
I discovered that messages like “New Content from *blog name*” don’t work that well. It is a bit annoying when the visitor needs to click on the email and wait for it to load in order to see the title of the post.
Did You Share it on the Blogging Networks?
The good old blogging networks are still worth submitting to. The concept behind such sites is voting on blog posts also known as stories. The stories that reach a certain threshold of votes get featured on the main page thus receiving additional exposure.
All in all the traffic you can get is not huge, but submitting takes no more than 15 minutes so it’s not a big deal. The 4 blogging networks I submit every one of my articles to are BlogEngage, Blokube, BizSugar and Inbound. The process is straight forward, you just need to paste the story’s URL in the desired box and fill in some additional details.
Did You Add a Keyword or Two to Your Title?
Catchy titles are a must if you want high click-through rates on your tweets (see “Titles that Get Retweets“), Facebook and all kinds of other shares. However you should also always think form SEO perspective.
I myself never put too much weight on SEO when creating content, but a keyword or two, clearly showing the direction of what you are going to present won’t hurt at all. After having finished with the writing part, check and double check if your title follows some basic SEO rules. Best, especially for longer headlines, would be to include the most important keyword right in the beginning of the title. Don’t aim for too generic terms such as blogging tips or social media, but rather try some more long-tail phrases.
Have You Pinged it?
It is always a good idea to ping the post after publishing it. This is a sure way to let search engines, RSS feeders, etc. know that you have new content ready for them. Pinging immediately updates such services so your have a better chance of your new article getting indexed faster.
This is also good if you have published the post, and done some modifications to the title. If you don’t ping it, it might take a ton of time for RSS feeders to update to the new title, while doing it will update it instantaneously.
The service I recommend is Ping-O-Matic. Once you set it up to work for your site, you can just save the link as a bookmark and click on it whenever there’s new content to be pinged. Super simple! Pingler (download as Firefox or Chrome add-on) is another great tool I use after editing an already published post.
Did You Share Your Post on Facebook?
An obvious one. What I do is share the post both on my personal wall and on my fan page right after publishing the article. I used to do it with Buffer (see “5 Great Twitter Tools“) but now I switched to just copying and pasting the link manually. The thing I didn’t like about the way Buffer does it is that the footer of the message is modified with some elments being placed differently.
For the two months of using that approach, I came to the conclusion that people don’t want posts from 3rd party apps on Facebook.
There is also something else you can do to get more attention and likes on your fan page. Clicking on the date of the post will load it separately from your stream. That way you can copy that link, shorten it with bit.ly and post it on Twitter. Doing so will get people to first visit your Facebook page rather than your blog.
And What About Twitter?
Apart from tweeting the post on your Facebook page, the best way to get initial retweets on your new article is to be the first to tweet it. Add something like “New blog post: *Article title and link*” and tweet it. Doing that once doesn’t cut it though.
If you want to get as many visitors as you can, you need to tweet the post throughout the first day of publishing it. That doesn’t mean bombard your followers with hourly tweets. However 3-4 times in the span of 24 hours definitely won’t be a problem.
StumbleUpon is Also Worth a Try!
I have been using StumbleUpon for almost two years now and I have received thousands of visitors throughout the months.
My advice after submitting there is to tweet the post from within StumbleUpon’s toolbar. Doing the tweeting from StumbleUpon will post the tweet with the su.pr shortener, which is a good way to get additional visitors. Then you need to share the post (again via the toolbar) with your mutual followers. Make sure to write a message, encouraging poeple to like, share and retweet the post. Keep in mind not to sound too promotional.
Hug and Peace to Reviewz & Tips.
In May 2012, a new free social media tool called Klouchebag hit the web. If you haven’t played around with it already, it’s a tool that tells you how … uh … annoying you are on Twitter. Yeah, we’ll just go with “annoying” for the sake of this blog post. But it got me thinking: social media can be chock full of valuable content, but it’s often buried among the mundane and useless social media updates, or hidden behind poorly constructed social media profiles. And this makes a marketer’s job mighty hard.
So this post is going to outline all of the worst offenders we’ve seen in social media. If none of these apply to you, congratulations! Use these as entertainment over your lunch break. Otherwise, consider these cautionary tales to help protect your own social media strategy.
13 Ways to Make People Hate Your Social Media Presence
- Launching a Private Social Media Account
Social media is about talking with and meeting new people. It’s right there in the name — social media. So why on earth would you set up a social media account and then set it to, gulp, private? That’s exactly what CVS did when they launched its CVS_Cares Twitter account. If you had tried to follow them around launch time, this is what you would have seen:
Seriously? Well, luckily they learned their lesson and now have a fantastic, active, public account! Remember, the benefits of using social media for your business are virtually wiped out when your social media accounts aren’t public — it prevents you from growing your reach, getting visibility for the content you publish, and growing referral traffic and leads back to your website.
- 2) Having a Disproportionate Follower:Following Ratio
Have you ever seen an interesting tweet or gotten an alert that someone new is following you on Twitter, open up their profile to learn more about them and see if they’re someone you’re interested in following, and see one of the following screens?
Let’s break down each scenario, starting with that first set of data. This particular tweeter is following 825 people, but only 21 people have decided to follow him/her back. Why might that be? Well, the account only has 8 tweets. That’s not enough content to convince people you’re a worthy account to follow. Instead of maniacally following hundreds of people with the hope that one follows you back, spend time writing interesting tweets, linking to great content that you and others have created, and retweeting others’ tweets to build relationships and earn your followers.
Now let’s take a look at the second set of data. 4,044 people are following this person, and he/she has only returned the favor for 5 people. What gives? We just got done talking about how social media is a social platform … and that doesn’t sound like a two-way conversation to me. In this particular scenario, there are enough tweets to back up the large followership, but a lack of reciprocation such as this can rub many people the wrong way and prevent you from growing your social media reach at the highest rate possible.
- 3) Writing Updates That Are Too Long
Did you know that Facebook lets you post an update that is 63,206 characters long? Nokia did. In fact, when Facebook expanded the character limit this past February, they took it as an opportunity to test the limits with this expansive status update on their Facebook page. If you’re counting, I cut it off a little less than halfway through.
Obviously, this was a joke (and a great marketing move!) by Nokia, but it certainly proves a point. Is anyone going to read so much text? If your updates are even approaching the length of the update in the screenshot above, get yourself an editor stat. In fact, data from Buddy Media shows that the ideal length for a Facebook update is less than 4 or 5 lines — posts under 80 characters receive 27% more engagement.
- 4) The Airing of Grievances
You know what no one cares about? This.
Late last year, a Boloco employee tweeted about disliking her job at Boloco. Bad move, but pretty common. What ensued was a dramatic Twitter firestorm from the Boloco CEO, a truncated version of which is pictured above. It all started when he took to firing the employee over Twitter, and then tweets shot back and forth about the situation, attracting horrified onlookers.
The lesson? Keep your personal business to yourself and off of social media — whether you’re an employee, or an employer. If your brand, or employees representing your brand, go on a rant like this, you look petty, unprofessional, and offer nothing of value to your audience. There’s not much else to say on this one except if you’re thinking about using your social media presence as a soapbox to rant and rave, step away from the keyboard and walk away. Your PR team will thank you for it!
- 5) Talking Smack About Competitors
It’s not just public rants that make you look petty. Attacking your competitors on social media makes you look just as unprofessional, and gives your more sensitive customers another place to send their business. Does anyone remember the Whole Foods case from the early to mid 2000s? For 7 years, Whole Foods CEO assumed an online identity completely unaffiliated with Whole Foods, visited forums and blogs, and posted complimentary comments about Whole Foods while smack talking a smaller direct competitor — who they then ventured to purchase. Aside from an SEC investigation when this was all uncovered, this type of behavior makes your organization look extremely unprofessional. Even if you’re tempted to draft a snarky Facebook update or pointed tweet, hold your tongue and rise above!
- 6) Making Off-Color Comments
Finally, the last in the series of reputation management disasters. You’d think it would go without saying that joking about or commenting and capitalizing on sensitive news is the wrong way to go about newsjacking. You’d think. But for some reason, every few months we hear about some brand or spokesperson making off-color comments to propel their Twitter following or make a few extra bucks. Remember this tweet from Kenneth Cole?
When considering popular topics in the news to discuss in your social media updates, remember that everyone has a different sensitivity level. Sure, pushing the boundaries is alright, but defer to your common sense; if you’re on the fence about whether you should post something, you probably shouldn’t.
- 7) Publicly Solving Customer Service Issues
Whether you like it or not, people will take to social media for customer support. Which is why more and more brands are being proactive by maintaining a social media presence (some have set up accounts dedicated solely to customer service, in fact) so they can handle questions and complaints expeditiously. Where some brands fall short, however, is failing to direct customers to an offline or private channel to actually solve their problems. Take a look at how KLM handles a customer service issue correctly on its Facebook page.
See how they sent Ali a private message to handle the details? That’s the right method — nobody wants to see how Ali is going to get a replacement card through a series of back-and-forth comments. The value is in seeing that KLM can handle all manner of customer service issues on its Facebook page, not how they solve them. Don’t clog up your fans’ and followers’ feeds with customer support, and show them that you’ll handle their problems quickly and professionally over email, the phone, direct message, Facebook message, etc.
- 8) Hijacking Hashtags
What’s hashtag hijacking, you ask? Here’s an example from HabitatUK, courtesy of Social Media Today.
Notice all those hashtags called out in red? At the time, they were very popular hashtags (some still are) that indicate lots of people on Twitter are talking about that particular subject. So if your tweet includes the hashtag, it will appear in that popular conversation. Great! More visibility for your content, right? Well, yes, but it’s not good visibility, because those hashtags have absolutely nothing to do with what
HabitatUK does — sell home furnishings. When you hashtag hijack, you’re putting irrelevant content out to the masses and frankly, spamming. That’s not the reputation you want to have in the social sphere.
- 9) Piling Your Tweets With Too Many Hashtags
Speaking of hashtags … Twitter has forced a certain kind of social media shorthand on us all. People r used 2 writing n reading updates in a dif way to fit everything into 140 characters. We’ve also all gotten used to reading through tweets interrupted by a hashtag — an annoyance, yes, but one that lets us piggyback on trending topics and find content related to our field more easily. But there’s such a thing as hashtag overload, as evidenced in this tweet:
I’m thrilled that this user shared my content! But including four hashtags — pretty generic ones, at that — make this tweet hard to read, give it a spammy feel, and doesn’t really contribute to the conversation around the subjects of social media, marketing, Google+, or Pinterest. Instead, choose one or two hashtags to include in your tweets that will really contribute to the conversation happening around those topics.
- 10) Insulting Your Customer Base
Seems obvious, right? It wasn’t to online pawn show Pawngo. After the 2012 Super Bowl, Pawngo dumped a huge pile of Butterfinger candy bars in the middle of Boston’s Copley Square a day after New England’s heartbreaking loss. The reference was to New England Patriot’s receiver Wes Welker dropping the catch that sealed the team’s Super Bowl loss. Take a look at one of the tweets Pawngo sent out leading up to the PR stunt:
Pawngo ✔@Pawngo We’re giving Boston a late morning snack to get over Sunday’s loss #butterfingers
7 Feb 12 ReplyRetweetFavorite
Seem like a low blow? Customers certainly took it that way — and they took to social media to let them know. Quite a different hashtag than the one above, eh?
PROPER @plymptonproper 8 Feb 12 @Pawngo You’re venture capital group shouldn’t be impressed by PR stunt. Good business is a game of addition, not subtraction. #Customerlost
Pawngo ✔@Pawngo @plymptonproper Sorry we lost you as a customer. If you live chat w/one of our reps on the site, u might realize that we’re not that bad
8 Feb 12 ReplyRetweetFavorite
Thing is, Pawngo really meant it to make Boston fans feel better; but it didn’t feel that way to Boston residents. Make sure you know your customers well enough to joke around with them before getting so familiar like Pawngo did.
- 11) “Targeting” Poorly With Automation
Otherwise known as spamming people. That’s what happened to AT&T back in March when they were trying to capitalize on the March Madness hoopla for which they had set up a promotion. The goal was to get the word out about their contest to those who would be interested, but what actually happened was poor targeting. Take former HubSpot employee Brian Whalley, for example, who was the recipient of one of AT&T’s tweet. Brian doesn’t follow AT&T, he has never been their customer, he doesn’t tweet about basketball, and there is no indication he is even a sports fan, according to his biIn fact, the only thing Brian had in his profile to indicate he might be interested in the March Madness promotion was the fact that he lives in one of the many cities in which the promotion was happening. And it wasn’t just Brian Whalley who noticed this problem, either. Thousands of spammy tweets had gone out to unsuspecting tweeters that had little or no interest in such a promotion. Which brings us to our next cringeworthy social media activity …
- 12) Posting WAY Too Frequently
Another result of AT&T’s social media automation snafu was a barrage of tweets that clogged up people’s news feeds. Take a look at this posting frequency:
That’s multiple tweets a minute. And nobody has that much remarkable, relevant content to share. Every social media network has a different optimal posting frequency. In fact, Twitter lets brands get away with the highest frequency of all the social networks because content is buried so quickly. But tweeting more than once an hour has shown to decrease the click-through rate of your links by over 200%, according to HubSpot’s Dan Zarrella. And if you’re using Facebook or Google+ for your brand’s social media presence, shoot for 3-5 updates per day.
- 13) Retweeting Instead of Generating Original Content
Okay, so I did a little photo editing of my own Twitter account to prove a point for this one, but it did come from a particularly RT-heavy week for me. See those green arrows in the top right corner of every tweet? Those indicate the tweet was written by another user, and retweeted by me to my followers.
Retweeting is a way to share someone else’s content — a good thing! But doing it to this extent is going too far. That’s because people have followed you to hear what you have to say. That means they want to hear your original ideas, see links to your content, and get access to the content others have published that you find valuable. If your balance tips too heavy on that last part, back off the RT button and start creating more of your own content that you can publish to your fans and followers.
Shout out to Corey Eridon @ HubSpot