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5 Reasons To Stop Cold Calling And Start Networking | Written by Tim Tyrell-Smith

Are there really people that still cold-call?  Most states have a National No-Call Registry to get rid of those annoying time sucking pests.  Tim Tyrell-Smith’s article shares great information and also targets the last of the hold outs not using networking and social media to build their business.  Remember, if you keep doing what you’ve been doing, you will eventually lose a percentage of your business, if you already haven’t by not changing what you are doing.

Tim writes:

Can you imagine what happens to people when you call them cold? Well, no surprise, they stiffen up. They get uncomfortable. And they wish they hadn’t answered the phone. So what options do you have. Uh . . . how about networking?

All across the world right now, people are dialing for dollars. Insurance salesmen, consultants, recruiters, packaging suppliers, SEO providers and hundreds of other types of folks looking for a new client.

Why? Because their boss told them to do it. “100 calls a day, please.” The numbers game.

But cold calls are bad for business. They are a bad use of time and aren’t a smart way to begin a new relationship. Oh, and nobody likes making these calls either.

And for those of you who want to disagree right away (maybe you’ve had some success blowing cold air on people), I don’t care. I’m sure there are exceptions to the “cold calls don’t work” argument I’m making. But I don’t care.

Because the world has changed so much. And the tools to meet people more effectively are plentiful. Here are 5 ways to connect with new people without them freezing up right away:

1. Start blogging

While establishing a blog takes significantly longer than making phone calls, it is a superior strategy for introducing you, your company and its products to others. You can learn about mistakes bloggers make and some tips for getting started with blogging. But once you get up and running, a blog makes your website more interesting to Google, more dynamic to get return visitors and (very important) helps you build relevant awareness and subject matter expertise. In other words, people get to know and trust you in advance of your first contact. (ALL TRUE)  Need help getting started, contact Ken Tucker at ken@changescapeweb.com.

2. Use LinkedIn

This one seems awfully simple. You need to meet Mike (purchasing manager at target company x). Bill (your old coworker) used to work with Mike at a prior company. You go on to LinkedIn and learn this news. That the person you need to know already knows someone you know. Now what? Well, you ask Bill to introduce you to Mike. Sounds simple. But so few people do it. So many people are lazy on LinkedIn and don’t personally create and nurture LinkedIn connections. They just collect them like postage stamps. Don’t do that. You are smarter than this. (TOTALLY AGREE MOST POWERFUL AND UNDERUSED TOOL)

3. Join groups and attend events

There are industry groups aplenty, local community networking groups, and meetup.com groups all over. So there’s no excuse. You can develop your personal brand right now in front of real people. They can see that you are a good person, that you are patient and have the needs of others on your mind as well. And if you are smart, you’ll find a group or two and sponsor them. Or get involved in their board. That’s good networking. (CHECK OUT THE BNI CHAPTERS IN YOUR AREA. BNI IS ONE OF THE LARGEST AND FASTEST GROWING INTERNATIONAL NETWORKING GROUPS THAT GIVE YOU THE TOOLS TO SUCCEED WITH LIKEMINDED & SUCCESSFUL BUSINESS OWNERS. MEETUP.COM IS ANOTHER POWERFUL GROUP TO CONNECT WITH.

4. Use Twitter or Create a Facebook Page

Not everyone is comfortable on social media. And if you need help, ask me. Or hook up with a smart social media agency to help you establish a strategy and keep up a great, engaging relationship with new fans and followers. If you want to do it on your own, make sure to have a Facebook content calendar and learn the golden rules for new Twitter users. Oh, and if you are wondering whether it’s weird that sales people use Twitter, you’re wrong. Use these tools to create, establish and maintain a friendly and helpful relationship with current and potential customers. (DEFINITELY SOME OF THE BEST ADVICE I’VE EVER RECEIVED FROM VIRGINIA MUZQUIZ. GET YOUR BIG TOE WET, DIVE IN, AND DO IT. IT’S ALWAYS BETTER TO DO SOMETHING, THAN NOTHING.)

5. Offer to speak or lead workshops

When you stand up in front of a group of people you get instant credibility. Until you screw up. But you probably won’t. Especially if you model your style after people like Thom Singer. He’s someone who can teach you how to speak with a purpose. You can learn how to engage an audience as a speaker. While its not a bed of roses (audience can be cold too), it is a great way to also build social credibility (credibility that lets people feel more comfortable with you). And the business will come in so much more quickly. (JOIN TOASTMASTERS INTERNATIONAL; IT WILL CATAPULT YOUR BUSINESS OR CAREER FASTER AND FURTHER THAN YOU CAN EVER IMAGINE.)

So try these ideas instead of cold calling.

Unlike a slow moving glacier, these “warming up” techniques will thaw the corporate ice cubes and create a fast moving stream of business to you and your company.

Shout out and hugs to Tim Tyrell-Smith.

P.S. Try sendoutcards.com/loryfabian to help build relationships & stay in touch with the customers you have.  Farming is always easier and less expensive than hunting.

Ways to Show Your Grateful by Lory Fabian

 “Live your beliefs and you can turn the world around.”  Henry David Thoreau

I am continually amazed how many people neglect, forget or never even think to say one of the first manners most of us were taught before kindergarten. Using those two simple words, ‘Thank You!’

I’ve experienced over and over again, the more you thank someone, the more that person feels appreciated. Coincidence or not, a smile and a thank you builds momentum because of the Law of Reciprocity.  How do you show your friends, family and customers how grateful you are for them?  Just as small steps can lead to big accomplishments, a simple thank you can have a huge impact on your life, and the life of that person.

If you find little ways and big ways to weave gratitude in your life, you life will be forever changed.  I wonder why so many people resist trying such a simple task. Most of us are in search of finding ways to be happier … and never realize or believe that Happiness is a Choice.

Need proof? Take the SendOutCards.com/loryfabian 30 Day Gratitude Challenge. SendOutCards.com is changing millions of lives. It is truly a phenomenon!  2 million cards of gratitude were sent in 90 days last summer.  Over and over again, we hear most about bad news.  Why does the main stream media neglect sharing the breaking news of people spreading love, hope and gratitude at a faster speed than ever before in history?

People around the world are becoming happier & making the people around them much happier as well. Sending and sharing appreciation and gratitude has a ripple effect that will make the world a better place. (Remember the story about the Boss who rips his Manager who then yells and shouts at his employee?  (Where the term, Stuff Rolls Down Hill comes from.)

When the employee gets home, he kicks his dog and does who knows what to his wife?  If the Boss would thank his hard-working & dedicated Manager, the Manager would then take his employee to lunch and praise him.  When the employee feels recognized and appreciated, he or she gives 110% more to the company, production goes up. The employee takes his wife home flowers and gives his dog a bone. The wife is happy, the children are happy and even the dog is happy!

Sound silly??  Ask yourself, what is the worst thing that can happen if you try showing gratitude to your family and employees? Get rid of your old-school thinking that just because you pay your employees, you don’t have to thank them.  News Flash! Employees & Customers are people too!

Saying thank you isn’t really that hard!! Do you agree that it is so much easier than having to say “I’m Sorry?” Cardinal Rule: It is important that your sentiments are genuine and sincere or they may cause more harm than good.

John Lennon was on the right track when he wrote the song, Imagine, over 20 years ago. Spreading love and peace through cards and words is a great place to start. Agree?

Imagine all the people
Living life in peace

You, you may say I’m a dreamer
But I’m not the only one
I hope someday you will join us
And the world will be as one

Imagine no possessions
I wonder if you can
No need for greed or hunger
A brotherhood of man (and women)

Imagine all the people
Sharing all the world

You, you may say I’m a dreamer
But I’m not the only one
I hope someday you will join us
And the world will live as one

For those who need help coming up with a few ideas on how to show their gratitude, listed below are a few ideas that work for me:

1. Create a Gratitude Journal. John Tesh reported last week that people who keep a Food Journal lost over 50% more weight than those who didn’t.  Oprah keeps a gratitude journal. I believe many of her blessings came from her gratitude and acts of giving.

2. Send a thank-you note. Go to www.sendoutcards.com/loryfabian and sign up for the 30 day Gratitude Challenge. Guaranteed to be a life changer!

3. Give a free hug. Donna Naumann, Nurse Practitioner, at Cave Springs Toastmasters recommends giving 9 hugs a day to see and feel immediate results.

4. Give thanks for today! – Thank God that you woke up this morning. Be thankful you are alive.  Today is a gift, be sure to live in the present. Be purposeful on your gratitude…and you will begin to recognize more and more blessings that you have.

5. Random Act of Kindness – A simple gesture of opening a door, paying for the meal or coffee of the person behind you in a drive-through, allow someone in front of you in line at the bank or grocery store in front of you.  Stop, smile & take a few minutes to visit with a senior citizen or veteran.  Most of us will be a senior citizen some day.  Some of us, sooner than later. Be sure to treat them how you wanted to be treated when you reach those golden years. What a great opportunity to show your children how they should treat you! LOL

6. Give a little gift. – Gifts are my love language.  The gift doesn’t have to be expensive. If you know someone whose love language is a Gift, write a surprise love note, deliver a single fresh flower, or share a box of chocolates or wine. Trader Joe has an awesome Hungarian Merlot Wine under $10. Most people’s favorite gift is the gift of Your Time.

7. Send a SOC Card that lists all of the wonderful and favorite things you like about that person. – I promise this card will be a forever card.  (Kids need to hear the good things they do and what you love about them, especially teenagers who tend to be criticized more frequently for what they are doing wrong and not being recognized for what they are doing right.) With SendOutCards.com/loryfabian you can personalize each card for each loved one and include a quote or Bible verse.

8. Acknowledge publicly. – Social Media is a free and powerful tool to give praise and gratitude.  It can be amplified by other friends and make a person glow inside all day or all month.

9. Surprise them with kindness. – Do you really need help with this one?  Probably not.

Ponder this!  We judge ourselves by our intentions, and we judge others by our actions. Why not surprise yourself & take action some today?

Feeling gratitude and not expressing it is like wrapping a present and not giving it.’ William Ward

 

 

Big Idea 2013: Be the Head Marketer of You by Linda Coles

“Your brand is what people say about you when you’re not in the room”   Jeff Bezos, Founder of Amazon

Entering 2013 with a tight economy, restructuring, and new ways of doing business, the competition for a position or sale has become intense. Who shines out above everyone else in those situations? Those people who are spending time developing their own personal brand.

We all recognize great brands by their logos such as the Nike flash or the Starbucks face, but how do we recognize you? How do we know that you even exist? And when we do, what are you known for? You need to become the head marketer of You.com, and 2013 is a good time to make a start if you haven’t already.

10 simple ways to work on your own personal brand

Back in 1997, Tom Peters wrote a great piece about working on your own personal brand, which was way before any of the online networks such as LinkedIn and Facebook had even started. Now that we have these tools available, promoting your personal brand has become a whole lot easier.

  1. Have the best-looking LinkedIn profile that you possibly can and use it. People are checking you out online.
  2. If you are happy for others to see into your Facebook life, switch on the subscribe button.
  3. Tweet and re-tweet what’s relevant and interesting, keeping away from gossip.
  4. Apply some etiquette when replying to emails and online posts. Always start with a salutation or greeting and finish with a valediction or sign off.
  5. Look closer to home with your personal presentation such as ensuring your shoes are always shiny. Dress “just a little bit better” than those around you.
  6. Develop your own online soapbox by way of a blog or personal website where you share relevant content, your thoughts, perspective and encourage discussions.
  7. Buy the domain http://www.yourname.com
  8. Use your media contacts to get published in the press and on air.
  9. Write and publish a great book.
  10. Speak at industry events.

Make a start now because it takes focus and time to build a great brand. Seth Godin published a very famous book called “Purple Cow, transform your business by being remarkable”. How about applying some of those principles to the business called you?

Linda Coles is the author of “Learn marketing with social media in 7 days” (Wiley) and is a speaker and trainer on building relationships. She lives in New Zealand on a fig orchard. You can get a free sample of a chapter of her book by registering for her newsletter.

Shout out to and Peace & Love to Linda Coles