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The Secret to Selling Your Brand With One Sentence By Stephen Key

“Can you please tell me more about that?”  Isn’t that the question we all secretly strive for whether we are networking or spending time with family and friends?  The truth is, the more people who know exactly what we do or how we can help them or how our product can help them, the more business that is likely to come our way.

Getting an increase in referrals is a no brainer when you educate everyone you know on how you can help them or someone they know.  Remember to ask the question “What do you need?” Never assume the person knows what they need. It’s always better to ask what their pain is instead of telling someone what you think they need.  Trust me on this one.

BNI (Business Network International) as well as Virginia Muzquiz at Referral Institute St. Louis both teach the value & importance of perfecting your  30 and/or 60 second infomercial.  For those of you unfamiliar with Virginia, visit her website at http://referralinstitutestl.com.  Virginia Muzquiz is THE Networking Diva in St. Louis & St. Charles and loves to share her trade secrets.

Most people know the importance of selling their brand, we just don’t always get it right. At Cave Springs Toastmasters,  we Learn by Doing!  Right, Tony Gartner?

There aren’t many places where we can give a 30 or 60 second infomercial; that why I love Stephen’s article about Selling Your Brand with One Sentence.

Check out Stephen’s article below. His best advice is to: Try out potential statements on everyone you know. Which one has the greatest impact? Ask for feedback. Then, start using this line all over the place.

“If you believe in the importance of your vision, but how do you get others to stop and listen to you? There will be many instances when you don’t have a lot of time to grab someone’s attention, be it a potential investor or a licensee. That’s why you need to be able to summarize the benefit of your business idea in a single, powerful sentence — a sentence that is so direct and compelling, it stops whoever reads or hears it dead in their tracks. A good one-line benefit statement should make someone think: “I want to know more about that.”

I’ve learned that if I craft just the right sentence, it’s all I need to get people to listen to my pitch, open my emails and answer my calls. I still remember the day the iPod launched and Steve Jobs called it “a thousand songs in your pocket.” Wow. That’s captivating. He didn’t have to explain any further. We wanted it already!

People don’t care about how something works. They want to know what it’s going to do for them.

Newspapers, tabloids, and these days, Twitter have been making use of the headline for years. How often do you find yourself on a webpage you never intended to visit, all because a headline was so tempting, you had to click on it? That should give you an idea of what I’m talking about. Creating excellent one-line benefit statements isn’t an easy skill, but it’s an important one, because it can be used to explain your idea in so many different kinds of situations in an attractive, successful way.

Sometimes, you only get one chance to make an impression. Cut through the clutter to make it count! Here three ways to create an awesome one-line benefit statement:

1. Make it emotional.

Why should people care about what you have to say? Grab them with something they can relate to. Benefits sell ideas, not facts. What is your idea going to do for the consumer or the world? Don’t be afraid to use emotion. People are motivated by their emotions more often than they are motivated by reason. Emotion also evokes visual imagery — if people can begin to see your idea, that’s a good thing. Some emotional words include: “free”, “incredible” and “unbelievable.”

2. Keep it short.

Like — really short. I’m talking no more than 10 to 12 words, ideally less. Remember, you don’t have much time. If your statement is too long, people may move on before they’ve even finished reading or hearing it. Don’t be intimidated by using fewer words. This is a really good exercise in general. Too often, I ask an inventor or entrepreneur to tell me about his or her idea and I’m overwhelmed with a five-minute speech. “What is he talking about again?” I find myself thinking. I’m not even sure. Brevity forces clarity.

3. Use numbers.

Numbers convey specificity. Look around you. Headlines with numbers dominate our world. One has only to look at Buzzfeed to understand the power of numbers.

Here are some examples of one-line benefit statements my students and I have used with great success in the past:

•        “The most versatile organization system available.”

•        “The store all, carry all, go anywhere elevated pet feeder.”

•        “This label will increase space on your packaging by 75 percent.”

Try out potential statements on everyone you know. Which one has the greatest impact? Ask for feedback. Then, start using this line all over the place. When someone asks: “So what is it you’re working on again?” you will have a great answer!”

Shout out to Stephen Key. Stephen is author and Entrepreneur contributor. (11/15/2013) The opinions expressed are those of the writer.

Read more: http://www.entrepreneur.com/article/229923#ixzz2lgXn1TOz

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SEND MORE not LESS SendOutCards.com Christmas & Holiday letters

While many believe that Christmas cards are becoming a tradition of the past, I say we all need to send more Christmas (holiday) cards.  It’s important that we send cards of Christmas (or Hanukkah or Kwanzaa) blessings, include family photos, and most of all, send a letter journaling what you and your family (and pets) has been involved in the past 12 months.  People who care about you really want to know and appreciate hearing from you. (especially out of town family)  This is typically the only time of year that it is culturally accepted to send one family letter to hundreds of people. So just do it!

Please, please don’t use the excuse that Christmas letters and stamps cost too much money.  It’s almost always a question of priority.  Ask yourself; what is value of nurturing your relationships versus sacrificing a couple of 6 packs, or a few of those fancy coffee drinks, or not buying that new outfit with shoes that you will only wear once?   Families and friends should always come first!

In this new age of information, too many of us are inundated with digital, quick to the point messages through Instant Chat, Text & Twitter.  It’s easy to see why email is the preferred form of communication in today’s workplace and at home.  However, digital, impersonal, often short, email messages can never bond relationships.

If we really want to stay connected, it’s imperative that we spend more REAL TIME with family & friends throughout the year.  In addition, send a REAL SendOutCard.com/loryfabian       3 panel Christmas letter to your friends and family updating them on your tough times as well as your family’s achievements and happy times over the past year.

Send a warm, humorous, and genuine letter about yourself and your family.  Remember, none of us live edited lives, so never feel like you have to write one. Share the good, the bad & perhaps only a little nugget of the ugly. A lot of times, your letter will prompt others to send a letter back to you.

Another idea for this year; think about writing a letter to Yourself. Send a letter journalizing your celebrations over the past year. Document the tiny changes you made that have made a big difference in your everyday life.  Include a paragraph or two on what you are grateful for over the past year and who you are grateful to have in your life. Choose from pages and pages of beautiful blank cards to write your letter on.

And lastly, write a second letter, dated this time next year, in which you describe how your dreams came true.  In it, outline your ideal life in detail – exactly what you’re doing, how you’re doing it, who’s doing it with you.

Write these two Christmas letters for your eyes only. This is a letter to not only the world, but to the Universe declaring your aspirations in concrete form. It’s the same as writing down your goals. It can be the most powerful of motivational tools because it engages your emotions increasing the pulses of creative energy your subconscious mind needs to transform a reverie into reality perfected. (idea source – Sarah Ban Breathnach)

SendOutCards.com recently sent out their 100,000,000th (100 millionths) card.  There is magic in card sending.  If you want to create your own magic this year, visit my website at:

www.sendoutcards.com/loryfabian

Merry Christmas, Happy Hanukkah & Happy Kwanzaa, To You All!

Network Marketing is About Relationships by Dean R Black

Dean Black states the obvious about network marketing is about relationships.  I wonder why so many of us do tend to skip over the basic rule of building relationships first.  If you are hunting instead of farming, you are working way too hard.

In business, as in sports, getting back to the basics is always the first step to winning and becomming successful. 

Network marketing is fundamentally about relationships. Building strong relationships before you talk about your opportunity is one of the basic principles behind any successful network marketing strategy. I realize that’s an extreme simplification of a sophisticated concept, but that’s the point. In fact, it’s so basic that if you’re not careful you can skip right over it.

Sometimes we don’t think too much about the simplest principles that are the fundamental building blocks in our approach to doing complex things. For example, when was the last time you really thought about how to drive a car? Most likely it was either when you learned to drive or the last time you taught someone else how to drive. But driving a car consists of a series of simple steps that combine together and result in a complex action: getting you from point A to point B without getting in an accident. It’s a big deal.

Building relationships in network marketing is the same thing. Building a sustainable long-term relationship with the people on your list consists of a series of simple steps that keep people eager to connect with you on a regular basis.

You will want to make sure that you never take your list for granted. Think of your list not in terms of a database of contact information. Instead, think of each email address, mailing address, phone number, etc. as a real person because that’s what it is.

To be successful in network marketing you have to build and sustain relationships. In a mutual relationship you are giving each other value. Both parties are getting something positive out of the relationship, otherwise it is not sustainable. This is a voluntary exchange of value between two people. You both need to work at it for it to succeed, and you both will get something out of it.

As in the example above the steps to build a relationship with people are simple and they will create a picture of what the person wants and needs are.

1. Be Curious about the other person.

2. Ask the person to tell you about themselves.

3. Be sincere in your responses. Just be honest.

4. Be Patient and do not try to skip right into a sales pitch. Resist the temptation to sound like a salesman.

5. Be yourself. Do not try to fake any of this, it will not work in the long run.

By asking questions and being curious you will help them to find the answers to their problem themselves. You want to be in a supportive role only and you cannot tell them what their problems are. They need to come to this by themselves and the way you will help them with this is to ask them questions and be curious about them.

When this is done correctly then they will be asking you for help in solving any problem they have. This is how you position yourself as a leader. This is also the difference influencing people and manipulating them.

This is the essence of network marketing and when you master this process then you will be on your way to being successful.

A shout out, peace and hugs to Dean Black.

Attraction Marketing Coach

http://www.deanrblack.com

Sendoutcards.com/loryfabian is one of the most powerful tools available that will help you stay in touch and stay connected to your network by sending personalized, heartfelt messages.   You can send one card or 100 cards with a few clicks of the mouse.  Learn how easy it is to keep in touch with &  never forget a birthday or anniversary again.

Go to www.sendoutcards.com/loryfabian for a test drive & send out a free card today!

Make it Real and live in the Moment!

 

11 Simple Actions to Dramatically Improve Your Day by Mary Kutheis (kooth-ice)

Breathe – And by breathe I don’t mean life-sustaining, autonomic, shallow breathing, I mean belly-filling, brain-cleansing breathing. With each breath take in enough air to expand your belly and with each exhale, expel as much breath as you can, pulling in your belly to extract every bit. Breathe in to a count of five and out to a count of five and do it five times. You’ll feel the difference.

Stretch – So much of the workday can be spent immobilized staring at a computer screen. In addition, if you have a stressful job (who doesn’t — a show of hands, please), tension can creep in on little cat paws. You don’t see it coming but at some point you realize you’re holding tension in your neck or shoulders or back. Raise and lower shoulders, do some head rolls, bend forward while sitting or standing, raise your arms over your head, do some side stretches. Take a moment to notice where you are feeling tight and focus on that area. Don’t push too hard, it’s not a contest to see how flexible you can make yourself, just stretch enough to release the tension.

Walk – Doesn’t matter where you work you can take five minutes and walk. Inside your building, around your parking lot, down the street in your neighborhood. Short breaks are uplifting and good for the body and mind. A walk will get your blood flowing and make your brain function better.

Say “No” – Getting comfortable saying no is a skill that pays off in many ways. Pick situations when you truly have a choice (it’s more often than you may think) and practice saying “thank you for thinking of me, but no, that’s not something I can do right now.” If you need to compromise somehow, you can always add, “But here’s what I CAN do.”

Be grateful – Write down three things for which you are grateful. These don’t have to be big things and frankly it’s better if they aren’t. If we can be grateful for a comfortable desk chair and a really delicious cup of coffee, we’re going to be grateful a much greater percentage of the time than if we are grateful for a fabulous vacation.

Volunteer – Volunteering takes our mind off of ourselves – which is a good thing. You can volunteer at a local organization that matters to you or even volunteer to help a colleague who could use a hand. Volunteering in any capacity is good for your spirit and has a way of spreading. A kindness done for others leads to more kindness being passed along.

Be mindful – Whatever you are doing, be fully aware and focused in that moment. Taking your first sip of coffee? Enjoy the warmth of the cup and the aroma, as well as the taste. Composing an email? Tune out everything else and focus on just that one task. Speaking with a colleague? Give that person your full attention.

Notice nature – This can be purposeful or on the fly. Driving to work or walking by a window pay attention to whatever nature you see. Having lunch, pick a seat where you can see outside, or better yet, sit outside. Listen to the sounds, smell the scents. Put a live plant or fresh flowers on your desk. Even for a few seconds, take in whatever nature falls into your line of sight.

Listen to music – Pick some music to suit your mood – or perhaps to change it. Listen to soothing music to reduce tension, upbeat music to re-energize you, or your current favorite song to lift your spirits.

Go on a media fast – Turn off the television and the radio. Stay away from newspapers and avoid online news sources just for a day. The news will keep happening without you and in fact will still be available to you later. This isn’t putting your head in the sand regarding current events as a lifestyle; it’s for a short while. Give your brain a break from all the sensational bad news stories out there.

Declutter – Take a few minutes and clear off a corner of your desk that’s been piling up or a drawer that over-accumulated stuff. Getting rid of stuff feels good. Completing even a small project can have residual positive mental effects for days.

Love & Peace to Mary Kutheis

5 Steps to Getting Your Business on Track – It’s about having a plan and giving it your best.

By Victoria Mavis, Area Director, BNI – North Central PA

As a human resource consultant, I often work with business owners who grapple with the demands of employees, business challenges, and life events—all of which can derail a business. When asked for suggestions to get their business back on track, I turn to these five steps:

1. Have clearly defined and realistic goals. This means more than announcing “Increase sales” at your weekly sales meeting. Every goal should be SMART: Specific, Measurable, Attainable, Realistic, and Timely.

Does your goal have teeth? Imagine that you’re taking the last ski trip of the season and you end up in a coma from an accident (unfortunately—accidents do happen at the most inconvenient times). You had a succession plan worked out, so your #1 replacement comes in to lead the company until you can resume duty.

Reviewing your goals, she determines there is nothing else to do since the company is ahead on sales by three percent. Yet, currently, the market is increasing by 50 percent and your strategy is to mirror the industry. That means 47 percent is on the table for your competitors to grab.

If you have a knot in your stomach about now, power-up your laptop and add some clarity to your goals.

Are your goals achievable? According to Dr. Ivan Misner, founder of BNI, the world’s largest business networking organization, “Re-engineer it.” If you want $3 million in annual sales and it’s the end of March and you’re at $100,000, this means sales of $322,222 per month are needed for the next nine months.

You need to question, “Is this doable? What will it require?”

If you’ve never set goals to run your business or if your goals haven’t yielded results, I recommend you get help. Read a book about goal setting; meet with other business professionals to find out what they do; or, invite a coach to help your team through the goal-setting process.

2. Remove distractions. Email and the Internet are reported to be the biggest distractions at work and often in our personal life. It is the bitter-sweet of social media. Email, tweets, and Facebook posts produce contacts who begin to know and trust you, purchase your product or service, and tell others about you.

Removing all social media that gets client attention and still expecting activity that generates sales is like cutting off your right leg and immediately expecting to run a marathon. The secret is not to remove distractions necessary for business or professional functions, but rather to shift your focus. Determine a time when you can pay un-interrupted attention to them and nothing else. For most, this is where the real work begins.

3. Get support. As business leaders, we often trip up with this one. Why? It’s simple. Our entire life we’ve been conditioned to believe that to be the leader, you need to deliver everything flawlessly by yourself. In fact, seeking guidance from others may be interpreted as a sign of weakness.

Would you rather be thought of as weak and get results or as a pillar of strength and fail miserably? The choice is yours.

4. Know what works for you and do it. Begin by identifying and stopping what has not worked in the past. According to Misner, “It sounds ‘counter intuitive,’ and it is, but it works. Many get trapped thinking ‘I’ve always done it that way.’ So if ‘that way’ is not working, try something new.”

You’re probably thinking, “I don’t know what to try.” If so, repeat Step 3 until you get it. Everyone has someone from whom they can learn from. The point is to surround yourself with a circle of friends and business associates who help your growth and development.

If that’s not your current circle, either change the conversations you have with the people you know or develop a few new relationships with people you’ve always wanted to learn from.

5. Stay for the miracle. I can imagine the furrowed brows by readers right now. I know it’s tough; but it’s not impossible. As a person who has enjoyed a walking disability for the majority of her life, I can tell you all about difficulties, challenges, and hardships, but what does that really matter?

At the end of the day, the difference between settling for what life gives you and achieving what you want is the way you respond to each person and everything that you meet along life’s journey.

If you’re committed to the life in front of you, give it your best 24/7. If you’re not, begin to migrate towards something to which you are committed that will produce positive results for you, your business, your community, or the world.

Life is too short a game not to be played “full out.” You may never achieve what you set out to do, but if you set out to do what you plan to achieve, the world will be forever altered because of your daily contribution. Make it a purposeful day now for your world!

ABOUT VICTORIA MAVIS

Victoria Mavis is a speaker, author and human resource (HR) expert that is known for always “telling a story” to illustrate her experience from over 20 years in industries, such as  hospitality, local government, manufacturing, medical services, non-profits, and retail.  She skillfully guides clients to increased earnings by “rightsizing” HR administration, including the use of human capital and internet technology.

Victoria holds an MBA, is certified as a Senior Professional in Human Resources (SPHR), and also certified as a Behavioral Specialist.  She is a member of Rotary International, BNI, and other business, professional, and community organizations.