Category Archives: Success
“The only work that will ultimately bring any good to any of us is the work of contributing to the healing of the world.” Marianne Williamson
Success can mean different things to different people, and I noticed that many of us have some kind of resistance to the word success, even though deep down inside, that is exactly what we all want, to live a successful and meaningful life.
Observing the world and from reading the stories of the many great men and women that lived and still live on this planet, I noticed that many of the highly successful people are in a way or another living by the same set of “golden rules.”
Today I will share with you a few of the lessons we can all learn from these people, as I am sure many of us will find them very empowering, helping us live a more inspiring, balanced, happier and successful life. Ready? Let’s start:
1. No Dream Is Too Big
You should not limit yourself to aspire on achieving only those things that seem realistic or possible, because many of the things that today exist and are possible are so because of those “crazy” people who dared to dream big and make the impossible possible. So why not be one of them yourself?
“We grow great by dreams. All big men are dreamers. They see things in the soft haze of a spring day or in the red fire of a long winter’s evening. Some of us let these great dreams die, but others nourish and protect them; nurse them through bad days till they bring them to the sunshine and light which comes always to those who sincerely hope that their dreams will come true.” Woodrow Wilson
2. Listen to Your Heart and Intuition
We come to this world with our work already in our heart and by listening to our heart and intuition, we will find bliss and we will live a successful life.
The person who said it best is no other than Steve Jobs: “Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” Steve Jobs
3. Seek Balance
“I believe that being successful means having a balance of success stories across the many areas of your life. You can’t truly be considered successful in your business life if your home life is in shambles.” Zig Ziglar
4. Pay Little or No Attention to The Naysayers
Another great lesson that you can learn from these people is the importance of self belief and self trust, for there will be so many people who will try to stop you from walking your path, and if you personally don’t believe in yourself and the power of your dreams, chances are that you will give up and you will become one of the many people out there who complain about how hard life is and how nothing seems to work for you.
“Dream and give yourself permission to envision a YOU that you choose to be.” Joy Page
5. Take The Path Less Travelled
Dare to take the road less traveled, for only this way you will achieve great success in all areas of life, dare to leave the tribe.
“Do not go where the path may lead, go instead where there is no path and leave a trail.” Ralph Waldo Emerson
6. Gratitude Attracts More of The Things You Want In Life
No matter how far you go in life, always remember to express your gratitude and appreciation for what you have and where you are, for all the amazing people that are present in your life, for all the lives you transformed and empowered just by doing the things you deeply believed in, and for staying true to yourself.
“Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” Oprah Winfrey
7. Success is a State of Mind
It all starts in the mind and if you want to be successful, you have to feel it and act like it already happened. A good way to understand this is to think of those poor people who win the lottery and who, because of their scarcity mindset end up losing most of those money in a very short period of time. Why is that? Well, they do have the money but not the mindset…
“Success is a state of mind. If you want success, start thinking of yourself as a success.” Dr. Joyce Brothers
8.You Don’t Have to Know Everything
No matter how much you learn, no matter how much you grow and no matter how successful you will become, there will always be things that you won’t know, and that’s perfectly fine, it’s normal. You don’t have to know everything. With all your money, you can now surround yourself with all kind of great minds that will know what you don’t know, helping you to fuel your dreams and visions and to have things happening the way you want them to.
“All our knowledge brings us nearer to our ignorance.” T. S. Eliot
9. Be Present In All That You Do
Live in the present moment, enjoy life, stay focused and engaged, appreciate what you have while at the same time keeping an image in your heart and your mind of where you want to go. Love yourself and love your life.
“Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment.” Buddha
10. You Already Have Enough
We need to understand that constantly chasing after the next big thing, chasing after more and more, will make us feel like we are lacking. This is poverty thinking. Wanting more and more comes from a feeling of not having. Start showing your appreciation for all that you are, for all that you have, because in this moment, you do have enough.
“When I chased after money, I never had enough. When I got my life on purpose and focused on giving of myself and everything that arrived into my life, then I was prosperous.” Wayne Dyer
11. Giving is Receiving
This is available not only for us as individuals, but also for us as communities, big corporations, nations, etc. If you have read “From Good to Great” by Jim Collins you already understand what I am talking about, and if you haven’t you might want to read this book as you will probably get a lot of insights out of it. The more we give, the more we will receive. Where great value is provided, success will always follow.
With an open heart, share everything you know with others. Give the best of yourself to the world, let your own light shine and know that: “In today’s environment, hoarding knowledge ultimately erodes your power. If you know something very important, the way to get power is by actually sharing it.” Joseph Badaracco
As you will walk your path making all of your dreams come true and achieving really beautiful things in life, humility will definitely be a lesson you will master and people will love that about you. There is nothing more gracious and noble than seeing somebody who is really successful as being humble and modest.
“Do you wish to be great? Then begin by being. Do you desire to construct a vast and lofty fabric? Think first about the foundations of humility. The higher your structure is to be, the deeper must be its foundation.” Saint Augustine
* If you feel like any of your family members, close friends or people you love can benefit from reading this list, feel free to share it. Wisdom never decreases by being shared.
Hugs and Peace to http://www.purposefairy.com
As all bloggers know, blogging doesn’t only come down to just writing your post,
publishing it and waiting for reactions.
It is much more than that, but let’s focus on the post-publishing stage…
You have finished writing. You have also come up with a compelling title. What else needs to be done? Which are the steps you need go through after having published your new blog post?
The following article is a simple blog checklist to some of the more important, but often neglected blogging tasks that will ensure maximum exposure for your newly written article:
Have You Added ALT Tags to Your Images?
As you probably know, ALT tags actually the only way of telling the search engines that you have an image in your blog post. If you don’t add an ALT tag, describing what’s in the image you’ve uploaded, then the crawlers will see the post as plain text and nothing more. Having the tag and of course using it properly by adding relevant keywords can help you improve rankings. It doesn’t take more than two minutes, so just fill in the blanks after adding the images!
Further reading: “4 Reasons Why You Must Add Images to Every Blog Post You Publish“
Did You Choose a Category for Your Blog Post?
That is probably the one I forget about the most. Adding your posts to categories is a great way to organize them so that they are easy to find.
The best thing to do would be to get that one sorted out right from the start. Choosing a relevant category before even starting to write will ensure that you don’t forget that step. It’s good for search engines, it’s good for poeple, so make sure you get it done.
Did You Notify Your List Subscribers?
What about the ones who have signed up for email updates? Your list subscribers are the ones who have the highest chance of taking action. These are the folks you can really count on.
Email lists are mostly there to provide subscribers with exclusive content. That does not at all mean that you should not keep them informed about what’s going on with your blog.
Connecting an RSS feed and following the required steps doesn’t take more than ten minutes and it’s well worth the effort. I would advice you to use your post title and a prefix such as “New article” or “New blog post” as a subject line.
I discovered that messages like “New Content from *blog name*” don’t work that well. It is a bit annoying when the visitor needs to click on the email and wait for it to load in order to see the title of the post.
Did You Share it on the Blogging Networks?
The good old blogging networks are still worth submitting to. The concept behind such sites is voting on blog posts also known as stories. The stories that reach a certain threshold of votes get featured on the main page thus receiving additional exposure.
All in all the traffic you can get is not huge, but submitting takes no more than 15 minutes so it’s not a big deal. The 4 blogging networks I submit every one of my articles to are BlogEngage, Blokube, BizSugar and Inbound. The process is straight forward, you just need to paste the story’s URL in the desired box and fill in some additional details.
Did You Add a Keyword or Two to Your Title?
Catchy titles are a must if you want high click-through rates on your tweets (see “Titles that Get Retweets“), Facebook and all kinds of other shares. However you should also always think form SEO perspective.
I myself never put too much weight on SEO when creating content, but a keyword or two, clearly showing the direction of what you are going to present won’t hurt at all. After having finished with the writing part, check and double check if your title follows some basic SEO rules. Best, especially for longer headlines, would be to include the most important keyword right in the beginning of the title. Don’t aim for too generic terms such as blogging tips or social media, but rather try some more long-tail phrases.
Have You Pinged it?
It is always a good idea to ping the post after publishing it. This is a sure way to let search engines, RSS feeders, etc. know that you have new content ready for them. Pinging immediately updates such services so your have a better chance of your new article getting indexed faster.
This is also good if you have published the post, and done some modifications to the title. If you don’t ping it, it might take a ton of time for RSS feeders to update to the new title, while doing it will update it instantaneously.
The service I recommend is Ping-O-Matic. Once you set it up to work for your site, you can just save the link as a bookmark and click on it whenever there’s new content to be pinged. Super simple! Pingler (download as Firefox or Chrome add-on) is another great tool I use after editing an already published post.
Did You Share Your Post on Facebook?
An obvious one. What I do is share the post both on my personal wall and on my fan page right after publishing the article. I used to do it with Buffer (see “5 Great Twitter Tools“) but now I switched to just copying and pasting the link manually. The thing I didn’t like about the way Buffer does it is that the footer of the message is modified with some elments being placed differently.
For the two months of using that approach, I came to the conclusion that people don’t want posts from 3rd party apps on Facebook.
There is also something else you can do to get more attention and likes on your fan page. Clicking on the date of the post will load it separately from your stream. That way you can copy that link, shorten it with bit.ly and post it on Twitter. Doing so will get people to first visit your Facebook page rather than your blog.
And What About Twitter?
Apart from tweeting the post on your Facebook page, the best way to get initial retweets on your new article is to be the first to tweet it. Add something like “New blog post: *Article title and link*” and tweet it. Doing that once doesn’t cut it though.
If you want to get as many visitors as you can, you need to tweet the post throughout the first day of publishing it. That doesn’t mean bombard your followers with hourly tweets. However 3-4 times in the span of 24 hours definitely won’t be a problem.
StumbleUpon is Also Worth a Try!
I have been using StumbleUpon for almost two years now and I have received thousands of visitors throughout the months.
My advice after submitting there is to tweet the post from within StumbleUpon’s toolbar. Doing the tweeting from StumbleUpon will post the tweet with the su.pr shortener, which is a good way to get additional visitors. Then you need to share the post (again via the toolbar) with your mutual followers. Make sure to write a message, encouraging poeple to like, share and retweet the post. Keep in mind not to sound too promotional.
Hug and Peace to Reviewz & Tips.
Little things make big things happen. ~John Wooden
Ed Wallace, author of Business Relationships That Last, shares ny passionate belief that creating business relationships that last is the secret to success. Ed Wallace explains that even in the midst of technological advances, the one remarkable simple constant: business is still driven by people and relationships.
One story in Ed’s book, he writes about how the little extras can turn customers into friends. He talks about mastering the art of taking so-called simple business from a merely transactional level to the level of high-value personal relationships, to creating a memorable experience between human beings.
Ed writes that too many of us lose sight of the fact that we are dealing and selling to real people. A real person is on the other end of a call or an email. We may miss an opportunity to enrich business endeavors and life with the growth and learning that comes from true interaction with others. I totally agree, do you?
Ed Wallace’s The Principle of Worthy Intent is the inherent promise you make to keep the other person’s best interests at the core of your business relationship. At BNI, we call Ed’s principle, a Giver’s Gain philosophy.
Ed Wallace’s Relational Capital which he defines as “the distinctive value created by people in a business relationship” or simply put “the little extras.” Keeping the client’s best interest as your focus is the gold rule for client-facing professionals. This realization stood the test of time as Ed advanced through his career from inside sales rep to an executive and now a business owner. The little extras transform transactional activities into the relational attributes.
I highly recommend reading Ed Wallace’s book, Business Relationships That Last to help understand the most undervalued, least understood, most ignored, yet most important asset in your company.
If you do, however, recognize the value of Relational Capital, think about signing up for a proven low cost system that will help you start building personal relationships immediately with your customers. SendOutCards.com is an online marketing tool that will give you an added edge above your competition.
SendOutCards.com/loryfabian has both IPHONE and ANDOID apps available that allow you to send a note of thanks before you leave the parking lot of one appointment to head out to your next meeting.
Imagine sending out a “Nice to Meet You” card before leaving a trade show and include a photo of yourself? Do you think the person you send a personalized note to will take your call? I do.
Check out my website at www.SendOutCards.com/biz/128092 and start building your own Relational Capitol today.
Peace and Hugs to Ed Wallace
Generally speaking, most people tend to talk more than they listen and they like to talk about themselves. If you’re listening and then you ask good follow-up questions based on the information you just heard, you are already more likely to stand out in the other person’s mind.
Focused Attention is important, as well as asking the “right” questions. Focusing on them, as opposed to yourself or your awesome product (as most salespeople do) makes you memorable in the most positive way. Again, GIVING IS IMPORTANT, for by providing valuable information they might not have had before is the biggest factor when creating a solid business contact.
In other words, if you leave a networking event with a clear plan of how you can help others and you did not discuss your products or services…you have done well!
But there is another important element that can separate you from all others…THE LOST ART OF FOLLOWING UP. Most people drop the ball here, but this is the most crucial step. How you respond sets the tone for who you are and how others remember you. Send each person an individual message, be it a phone call, email or note card.
Best methods for following up:
- Handwritten Notes – Ideal and certainly states your desire to invest the time in fostering a relationship. Should always be your first choice for your highest priority contacts. Utilize email and phone as viable secondary options.
- Voicemail – When you need to communicate your energy and attitude. Smile and be in a good mood, as your voice will reflect your state of mind.
- Email – Good for a quick note or when time is of the essence. Craft a clear and attention getting subject line to get thru the clutter. Email works well in conjunction with a voicemail or handwritten note to let someone know you will contact them.
What success stories can you attribute to your ability to follow up with contacts or clients?
Hugs and Peace to Kim Althage, St. Louis Professional Network Team
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With so many social media platforms, it’s easy to get bogged down in the details. Keep a clear head by following these five steps.
A social marketing campaign is a pretty simple concept:
Use social media to promote an offer and encourage people to perform a certain action. Yet while simple in concept, it’s easy for marketers to get mired in the details and lose track of what matters as they jump from Pinterest to Facebook to SlideShare and Twitter.
At its core, any social marketing campaign boils down to five key elements. Follow these steps to tackle your next social marketing campaign with more confidence and success.
1. Set your goals
Any successful campaign begins with a goal. Before you even think about diving in, focus on what you’re trying to achieve. Do you want to increase sales, generate sales leads, or get feedback on a new product? Understanding the goals for your campaign will help you make the right offers, capture useful metrics, and determine how your campaign performed.
It helps a lot if the goal has a quantifiable business objective that you can track. Number of generated qualified leads is a great metric because they can later be tied to sales.
2. Develop a valuable offer
Most people don’t like to give up their email addresses or “Like” a brand of Facebook without good reason. That means for any campaign to be successful, you’ll need to provide real incentive. Your offer doesn’t always have to be free, but it does need to useful, valuable, engaging, and/or entertaining. Some common offers include:
•Information about something your audience is interested in
•Sneak peak at a new product or product video
•Social media contest
A key to developing worthwhile offers is having a tieback to your product or service, either directly or indirectly. You might get a lot of social love for providing a link to a free movie pass, but if it’s not related to the software product you sell then what’s the point? In and of itself, the movie pass does nothing for brand loyalty or generating targeted sales leads.
Make the offer valuable to people who would also be interested in your products or services. For example, if you sell social marketing software, consider offering a downloadable guide to social marketing. The people who will convert will be much higher qualified leads.
3. Create a landing page
A landing page, where people arrive after clicking on a campaign link, is arguably one of the most important, and frequently neglected, parts of a social marketing campaign. A landing page is where you encourage people to sign up, register, download, or make a purchase. The landing page lets you capture a visitor’s information, while the visitor downloads your campaign offer (downloads coupon, free trial, etc.). A social marketing campaign can drive traffic to your landing page, but it’s up to the landing page to convert those visitors into qualified leads for your business.
There are two common options for creating a landing page: Make it yourself on the web or use Facebook. Creating a web-based landing page offers more control over the page and its analytics–making it easier to test page variations and optimize the content.
Whatever method you choose, your landing page needs to have a clear call to action, a form to collect information to qualify a lead, and an explanation about what someone will receive after submitting their information. Before launching a landing page, you may want to create at least two versions with different headlines, graphics, or text. This lets you run A/B or multivariate tests to determine which one converts the best.
You may also want to create specific landing pages for each of the social communities that you are marketing. For example, a landing page that converts well for Twitter may not be optimal for your Facebook or blog audiences. The point is that you should always be sure to optimize the landing page for the highest number of conversions.
4. Launch the campaign
With a nice looking landing page (or two) created and an offer tied to your campaign goals, your social marketing campaign is ready to be launched. Decide how the campaign will be promoted. Just because it’s designed for social media, doesn’t mean it can’t be promoted using other channels such as email lists or offline. Work the hype machine.
Often, social marketing campaigns will be spread across several networks. In most cases, it’ll be Facebook and Twitter, but there are dozens of other social networks that can be embraced. For example, use Foursquare for location-based offers (i.e., coupon for a restaurant chain), or LinkedIn to promote an enterprise white paper.
If you run your campaign on multiple networks, repackage the message for each network to avoid being annoying or repetitive. Mix it up, and test out different posting styles and times. By creating more variations, you can get insight into what worked and what didn’t.
Don’t forget to use your email lists to promote your social media marketing campaigns. Many companies have nice email lists but only want to use them to put out a boring newsletter. Try to remember that email is one of the most useful social networks you’ll ever use. Don’t believe me? Put a shortened link to your website in your signature and see how much traffic it drives. You’ll be surprised.
5. Use shortened links
Since links are what send visitors to your campaign landing page, they can give you essential information on how various elements of your campaign are performing. Shortened links should be able to tell you what campaign the person interacted with, and which social property was used to promote the link. This info is usually hidden in the form of a browser cookie, which is activated when the link is clicked on. Once the cookie is in place, tracking code on the landing page will tell you if someone took advantage of your offer.
Use generated shortened links that let you track activity in real time and make changes on the fly. For example:
•Scheduling posts: Which post times drove the most conversions?
•Message creation: What combination of words and graphics attracted the most attention?
•The Medium: Which social networks are converting? Is anyone coming to the campaign from your non-social promotions?
Shortened links also solve the problem of “first touch” versus “last touch” attribution. Since social marketing offers often get cross-posted onto different social properties, the cookie generated in the shortened link will always be able to tell you what the true origin of your leads are and from which campaign and on which social properties they have responded to.
After your social marketing campaign is a success, the obvious question is: What do all these signups really mean? Now that you’ve brought leads to the door, you have to offer more value, in addition to what attracted prospects in the first place. Don’t just carpet-bomb them with information. These leads are the most valuable data your brand will encounter: You need to treat them with the utmost respect and strategically lead them through your sales cycle.
To get more savvy about social media, sign up for Fast Company’s daily newsletters.
Peace and Love to Scott Lake.
He is the founder and CEO of Source Metrics, a social marketing optimization platform focused on ROI. He is the cofounder and former CEO of Shopify. You can find him on Twitter.
This is an updated post from 2009 which started me on a path of discovery that took my business from a 1-trick pony to the national stage in 2 short years!
Funny how it’s STILL all about relationships – and it ALWAYS will be.
Today’s business is all about relationships. Social Media is here to stay; you have to be seen on Facebook, you must tweet and retweet on Twitter, your LinkedIn profile has to be top-notch, and now we have Google+, however the more we connect in the virtual world to more we have to tend our roots on Terra Firma. Routinely overlooked, the original social networking – face-to-face, is a crucial high-touch strategy to build critical local business relationships that are crucial to your success.
In my observations coaching business owners, entrepreneurs, and sales professionals, and attending numerous networking events over the years, I have recognized consistent networking mistakes that can kill anyone’s chances of developing any new business contacts. Avoid these seven deadly mistakes and you should quickly build your referral business in any economic conditions.
Mistake #1 – No plan, no goals… no results
Without a networking plan, you waste valuable resources; time, energy and money. You should know, before you enter an event, what you want to accomplish. Practice Bob Burg’s 10 Feel-Good Questions and The One “Key” Question That Will Set You Apart From Everyone Else so you are prepared to chose three or four to engage others that you meet at the event. These questions will show your new contact that you truly care about them. Do set time limits on what you discuss – don’t go through all 10 – or you may appear nosy. Just as you would role-play and practice these questions, picture positive results in your mind even as you enter the room.
The BIGGEST edit: Mistake #2 – Bad (or worse, no) elevator pitch
The first seven words that you speak when meeting a potential client, a.k.a. a prospect, may be the only chance you have with that person. An elevator pitch or 30-second commercial is meant to cause the prospect to say “tell me more”. Many networking novices try to cram as much company information as possible into their pitch. Keep it simple and you’ll strike more interest.
Mistake #2 – Ditch the (elevator) pitch
This is more of do than a don’t but it’s vitally important that you leave the commercial in the car. You see, elevator pitches gained popularity during the Internet Boom of the late 90′s – early 2000′s as a way to “pitch”, or spark the interest of, venture capital investors in the time it took for them to ride up on an elevator to the gilded top floor office. (Makes for a compelling visual reason to do it, doesn’t it?) Well, if the first seven words that you speak when meeting a potential client, a.k.a. a prospect, are only about what you want you’ll probably get the door slammed in your face during what may be the only chance you have with that person. There is a time and place for a 30-second commercial – and it’s not during a networking event.
Try something like the anti-mercial; You know how (whatever pain your prospects may have)? Well, what I do is (how you solve that challenge for your clients). Simple, concise, and easy on the ears. The goal here is get your new contact to say “How do you do that?”. If they do the door is now open for a deeper conversation about your solution, preferably at a later time. Don’t be afraid to set an appointment then and there.
Mistake #3 – TMI or Too busy telling
As an old mentor said “If you’re too busy telling, you ain’t selling.” The primary goal of the networking event is to make a connection – start a conversation – not to make a sale. Ask questions (see #1 above) and don’t “throw up” all over the place, regardless of how wonderful your product or service is. If it really is that good it will keep until you can sit down one-to-one. If you make a friend you can present your solution later, however, if you get the deer in the headlight look then you’ve lost the chance.
Mistake #4 – Talking to “Knowns”
Probably the most common mistake. Networking events present an opportunity to meet new people in a relatively receptive environment. Generally new sales people and business owners are challenged by meeting new people, they tend to end up talking to “known” friends instead of seeking “unknowns”. Make it a point to limit polite conversation with current referral partners to less than a minute. Better yet, adopt this new do; become an unofficial greeter. Scan the room for the people that look lost and ask them if you can help them find someone and see what happens.
Mistake #5 – Poor etiquette
Understanding how or when to join a group of individuals talking with each other is very important. Probably the biggest networking faux pas is barging in on a conversation. An introduction from a well respected business person is always the surest way. Sans that, look for groups of three or more that are standing in semi-circle – never a closed circle – and approach them in an up-beat manner and making eye contact. Always shake hands firmly, speak confidently when you introduce yourself, and practice your table manners when seated for lunch or dinner. If you are polite, respectful, and ask engaging questions – and then intently listening to the answers – you’ll be one of the most remembered people from the event.
Mistake #6 – Not being present
Be interested instead of trying to be interesting. I’ve been guilty of this more than once myself. Most times networking attendees believe the goal, at best, is to get your message into the ears of as many people as possible. At worst, to hand out as many business cards as possible. In their haste to meet that next prospect, they are not present with their current contact. Instead of thinking of what witty or sage thing you’re going to say next, listen for the subtle meanings in the answers to question you just asked. The timing of your next question will always come from listening to the full answer and being engaged and you will look like a pro.
Mistake #7 – Lack of (correct) follow-up
Attending networking event after event without correctly following up with your new contacts is literally worthless. And follow up, just like networking, is not a one-time event. The point of following up is to stand out in the prospect’s memory forever. Again, it’s not a moment of selling but of reminding them that you’re interested in them and care about their success. If you want to stand head and shoulders above your competition don’t resort to the ubiquitous email. Cement your place in your new found business contact by sending them a sincere handwritten “Nice to meet you” or “Thank you” greeting card telling them how much you appreciate them for taking the time to talk about their business. Then keep in regular personal touch with them by sending them cards on a consistent basis. Turn the most missed opportunity in networking into a way to differentiate you from your competition.
Conspicuously absent is the iconic Business Card. My opinion is that the only reason to have your Business Card is to have something to exchange for their Business Card. If your main purpose is to attend Networking Events with the intention of passing out cards and saying “Call me and I’ll give you a great deal” then you need more of an intervention than this blog post can provide.
Put others interests first, practice appreciation, and avoid these seven deadly business networking mistakes like the plague.
Peace and Love to Todd |Excellent Advice!
I recommend trying www.sendoutcards.com/loryfabian and start today cementing your business relationships today!