Category Archives: Staying Connected

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool by Jeff Bullas

What do you use as your daily Social Media dashboard every day?

Most likely not Twitter.com I am guessing.

Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.

What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.

 

So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:

Tool #1. Klout for Chrome

Function: Find top users more easily

There has been a lot of discussion around Klout in the last few months. One aspect, where it helps me greatly to make my daily Social Media life more efficient, is deciding how to best interact.

When I only have a few minutes at hand every morning, being able to glance through my Twitter stream with everyone’s Klout score next to their Tweets is a great filter. It helps me make better decisions and at the same time deepen my most important connections:

Tool #2. Buffer

Functions: Optimal timing, multiple accounts posting and old school retweets

Another extension I am using every day is Buffer’s Chrome extension. It puts a brand new Buffer button right into Twitter.com next to your Tweet button. If you click it, you can conveniently add any new Tweet to your Buffer to be posted later on at a better time:

The extension also allows you to Buffer your retweets, either posting them now in old school retweet style or later on, when more of your followers will be online.

There is plenty of more places you can now Buffer from on Twitter.com. Personally, I love going through my Twitter lists of top Social Media experts, Buffering everything that’s handy, without flooding my followers.

Tool #3. Pocket

Function: Save your best article finds to be read later

How often does it happen to you, that you come across a terrific article, but can’t read it right now because you are just too busy? From now on, instead of letting it go into Twitter’s limbo, just save it to be read later on with Pocket’s browser extension:

This way, you can save any article you are finding on Twitter to a reading list available any time later on for you. Personally, I found this to be a terrific way to just spend a few minutes browsing, and “pocketing” everything worth exploring later on:

Tool #4. Tweet Filter

Function: Unclutter your Twitter stream from the noise

One problem I have on Twitter is that it often takes lots of Tweets to glance through, until I spot one that is worth reading. And a lot of the time, it’s not even the people, it’s just that I am looking for certain things throughout the day.

With Tweet Filter, you can easily customize this for your own Twitter stream, getting rid of those Tweets that don’t add any value for you at that moment. Filter out words like “4sq, twitpic or award”. Whatever happens to add little value to you:

Tool #5. Embedly

Function: Get full media previews right inside Twitter.com

The last goodie I have for you to really make Twitter.com as powerful as it gets is a neat extension called Embedly. It allows you to expand any Tweet to show you the full article or video view right inside Twitter.com:

I find this to be a huge time saver. You don’t have to click through and see if the headline is really what you expected, but you can just read the first few paragraphs right where you discover that content:

 5 Quick Workflow Tips To Optimize Your Day On Twitter

Adding those 5 lightweight solutions to your Chrome browser have saved me hours of time every day. In case this helps you at all with your personal workflow, here is how I approach every morning on Twitter with just 20 minutes per day:

1.Glance through Tweets spotting the best ones using the Klout extension.

2.Previewing the articles I like best with Embedly right on Twitter.com

3.Saving those I want to go into more detail with Pocket to read later on

4.Adding the best Tweets straight to my Buffer as old school retweets.

5.Filter out any words that annoy me with Tweet Filter (this is something I don’t do daily though)

Hugs and Peace to Jeff.. Jeff Bullas is one of my Fav Tweeters.  If you’re looking for a short cut to growing your business, be sure to follow Jeff  Bullas on Twitter! 

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Do you agree that business is still driven by people and relationships? by Lory Fabian

Little things make big things happen. ~John Wooden

Ed Wallace, author of Business Relationships That Last, shares ny passionate belief that creating business relationships that last is the secret to success.  Ed Wallace explains that even in the midst of technological advances, the one remarkable simple constant: business is still driven by people and relationships.

One story in Ed’s book, he writes about how the little extras can turn customers into friends.  He talks about mastering the art of taking so-called simple business from a merely transactional level to the level of high-value personal relationships, to creating a memorable experience between human beings.

Ed writes that too many of us lose sight of the fact that we are dealing and selling to real people.  A real person is on the other end of a call or an email.  We may miss an opportunity to enrich business endeavors and life with the growth and learning that comes from true interaction with others. I totally agree, do you?

Ed Wallace’s The Principle of Worthy Intent is the inherent promise you make to keep the other person’s best interests at the core of your business relationship.  At BNI, we call Ed’s principle, a Giver’s Gain philosophy.

Ed Wallace’s Relational Capital which he defines as “the distinctive value created by people in a business relationship” or simply put “the little extras.”  Keeping the client’s best interest as your focus is the gold rule for client-facing professionals. This realization stood the test of time as Ed advanced through his career from inside sales rep to an executive and now a business owner.  The little extras transform transactional activities into the relational attributes. 

I highly recommend reading Ed Wallace’s book, Business Relationships That Last to help understand  the most undervalued, least understood, most ignored, yet most important asset in your company.

If you do, however, recognize the value of Relational Capital, think about signing up for a proven low cost system that will help you start building personal relationships immediately with your customers. SendOutCards.com is an online marketing tool that will give you an added edge above your competition.

SendOutCards.com/loryfabian has both IPHONE and ANDOID apps available  that allow you to send a note of thanks before you leave the parking lot of one appointment to head out to your next meeting.

Imagine sending out a “Nice to Meet You” card before leaving a trade show and include a photo of yourself?  Do you think the person you send a personalized note to will take your call?  I do.

Check out my website at www.SendOutCards.com/biz/128092 and start building your own Relational Capitol today.

Peace and Hugs to Ed Wallace

The Magic of Christmas! Why Not? Why Not You and Your Family be The Shining Light this Year? by Lory Fabian

Don’t wait for others…Someone needs to be first…why don’t you be the first in your family to Shine the Light??  Our Country sorely needs you.

December is always an interesting month to me. Do you love December and the blessings that come with it as much as I do? I love to go back in time and remember the warm and fuzzy memories of growing up in December.  I recall the entire month of December was always and continues to be my favorite month. People are nicer, happier and typically friendlier than usual in December. People give more and help more.

Even today, hearing certain songs often times trigger wonderful memories; the smell of certain foods cooking take me right back to that exact place in time that I loved to be with my Mother baking Christmas cookies.  I remember the laughter, closeness & security I felt during our family gatherings during November and December every year.

December, for some reason, gives some of us permission to express our love & gratitude that doesn’t necessary feel quite right or comfortable for some of us any other time of the year. A lot of us get sentimental; we feel more of a sense of compassion during the months of November and December; something that we don’t normally feel. More volunteers show up this time of year helping churches & agencies that desperately need it. Friends, family & neighbors show more friendliness & compassion during the holidays. I call it the Magic of Christmas.

Do you still get a warm & fuzzy feeling recalling your favorite memories of past Christmases? Does a particular party or family get-to-gether come to mind? Remember how much fun it was to bake, shop, and find the perfect gift?

December, for some, can sadly bring out the complete opposite of feelings. Many of us totally dread the next several weeks. We wonder why so many people walk around like Zombies because they over commit themselves, why people go into debt buying gifts they can’t afford, & why too many of us over indulge in eating and drinking. We just don’t get it or understand it.

Each and every one of us tends to see life from our own perspective, our own life experiences. We are almost robotic at times. We live unconsciously, being too busy trying to stuff too much life in a short amount of time.

Do you ever wonder why we continue to do the same ‘routine,’ ‘re-create the same traditions?’ when in fact, a lot of us are “going through the motions, but really not truly feeling the Joy?” Stop it!  Stop it now. Only you can fix it.

Do you know anyone that tries every year to re-create their favorite past times with their kids because of their own fond memories. But for one reason or another, their children don’t necessary like or enjoy the same traditions? We now have more blended families ever than before.

Why not start your own new family tradition today? I would love to see more families together trying to be the Shining Light in our world. Families working together will shine together and bring light to the dark cracks and crevices in our society. There are a lot of lonely people haven’t seen happiness or light for years. Get your mind off of yourself and on to others! Ask how you can Serve? Those words will almost guarantee that your troubles will melt away.

If you want to be a Shining Light this year, be One of the First Families to start the new year with Giving instead of Receiving, Be A Family that gives Hope to people who have no Hope? Send at least one card a day for the next 30 days. Check out my website at www.sendoutcards.com/loryfabian and have each of your family members chose a person to send a card to today. Talk about the selected Persons your family chose at dinner time. Who are they? What did they do? How did that person make a difference in your life? Was it a teacher? A Police Officer? A friend? A former co-worker? What did that person do and why did that person mean so much to your family member? Go around the table and suggest ideas on what to say in the Gratitude card.

There isn’t a person on this planet that doesn’t need to feel love and appreciated or who wants to know that somebody cares.

Act on your Promptings today and send a card of Love and Gratitude. What will surprise you the most is the Magic comes back to you.

Merry Christmas!    Happy Hanukah!     Have a Safe and Healthy 2013!

Written by Lory Fabian @ LoryFabianMarketing

“Evolve NOW or DISOLVE.” Usher

 

Big Idea 2013: Be the Head Marketer of You by Linda Coles

“Your brand is what people say about you when you’re not in the room”   Jeff Bezos, Founder of Amazon

Entering 2013 with a tight economy, restructuring, and new ways of doing business, the competition for a position or sale has become intense. Who shines out above everyone else in those situations? Those people who are spending time developing their own personal brand.

We all recognize great brands by their logos such as the Nike flash or the Starbucks face, but how do we recognize you? How do we know that you even exist? And when we do, what are you known for? You need to become the head marketer of You.com, and 2013 is a good time to make a start if you haven’t already.

10 simple ways to work on your own personal brand

Back in 1997, Tom Peters wrote a great piece about working on your own personal brand, which was way before any of the online networks such as LinkedIn and Facebook had even started. Now that we have these tools available, promoting your personal brand has become a whole lot easier.

  1. Have the best-looking LinkedIn profile that you possibly can and use it. People are checking you out online.
  2. If you are happy for others to see into your Facebook life, switch on the subscribe button.
  3. Tweet and re-tweet what’s relevant and interesting, keeping away from gossip.
  4. Apply some etiquette when replying to emails and online posts. Always start with a salutation or greeting and finish with a valediction or sign off.
  5. Look closer to home with your personal presentation such as ensuring your shoes are always shiny. Dress “just a little bit better” than those around you.
  6. Develop your own online soapbox by way of a blog or personal website where you share relevant content, your thoughts, perspective and encourage discussions.
  7. Buy the domain http://www.yourname.com
  8. Use your media contacts to get published in the press and on air.
  9. Write and publish a great book.
  10. Speak at industry events.

Make a start now because it takes focus and time to build a great brand. Seth Godin published a very famous book called “Purple Cow, transform your business by being remarkable”. How about applying some of those principles to the business called you?

Linda Coles is the author of “Learn marketing with social media in 7 days” (Wiley) and is a speaker and trainer on building relationships. She lives in New Zealand on a fig orchard. You can get a free sample of a chapter of her book by registering for her newsletter.

Shout out to and Peace & Love to Linda Coles

Ways to Stand Out with your Contacts by Kim Althage

Generally speaking, most people tend to talk more than they listen and they like to talk about themselves. If you’re listening and then you ask good follow-up questions based on the information you just heard, you are already more likely to stand out in the other person’s mind.

 

Focused Attention is important, as well as asking the “right” questions. Focusing on them, as opposed to yourself or your awesome product (as most salespeople do) makes you memorable in the most positive way. Again, GIVING IS IMPORTANT, for by providing valuable information they might not have had before is the biggest factor when creating a solid business contact.

 

In other words, if you leave a networking event with a clear plan of how you can help others and you did not discuss your products or services…you have done well!

 

But there is another important element that can separate you from all others…THE LOST ART OF FOLLOWING UP.  Most people drop the ball here, but this is the most crucial step. How you respond sets the tone for who you are and how others remember you. Send each person an individual message, be it a phone call, email or note card.

 

Best methods for following up:

 

  • Handwritten  Notes – Ideal and certainly states your  desire to invest the time in fostering a relationship.  Should always be your first choice for  your highest priority contacts.  Utilize email and phone as viable secondary options.

 

  • Voicemail  – When you need to communicate your energy and attitude. Smile and be in a good mood, as your voice will  reflect your state of mind.

 

  • Email  – Good for a quick note or when time is of the essence. Craft a clear and attention getting subject line to get thru the clutter. Email works well  in conjunction with a voicemail or handwritten note to let someone know you will contact them.

What success stories can you attribute to your ability to follow up with contacts or clients?

Hugs and Peace to Kim Althage, St. Louis Professional Network Team

 

Need a system to stay in contact with your contacts and customers?  Go to www.sendoutcards.com/loryfabian.  You can create one card as a campaign and re-use THE SAME CARD over and over again for every new person you meet, to thank a customer or to show appreciation.  Each card can be personalized or used as a standard company correspondence response card.  Questions? Email me at loryfabian@sbcglobal.net

50 Ways to Show Gratitude for the People in Your Life / by Lori Deschene

 

 

“Feeling gratitude and not expressing it is like wrapping a present and not giving it.” –William Arthur Ward

 

The holiday season generally brings us closer to people. Sometimes that closeness reminds us how much we love each other. Sometimes it reminds us that we drive each other crazy, as family often does.

 

At the heart of it, Thanksgiving in particular calls us to see people with the deepest appreciation for the gifts they’ve given us. Some gifts are more immediately obvious than others—the type that come with praise, affection, and genuine esteem.

 

Others push us, stretch us, test us, and make us wonder if there’s anything to be grateful for at all.

 

There’s no denying certain relationships are more challenging than others, but through each we have an opportunity to grow and help others do the same. Every relationship teaches us something about loving, trusting, forgiving, setting boundaries, taking care of ourselves, and taking care of each other.

 

From the people who love you, to the people who challenge you, to the people who support you at work, here’s how to show your gratitude:

 

Show Gratitude to People Who Love You

 

1. Share a specific example of something they did for you and how it made a difference in your life.

 

2. Do something little but thoughtful for them—like clean up after Thanksgiving dinner!

 

3. Give a long, intimate hug; or if you know they don’t like hugs, stick out your hand for a handshake to cater to their preferences and make them smile.

 

4. Tell them you’re there if they have anything they want to talk about—and let them know they have your full attention.

 

5. Give them something of yours that you think they would enjoy, and let them know specifically why you want them to have it.

 

6. Invite them to do something you know they’ve always wanted to do.

 

7. Encourage them to try something you know they want to try, but haven’t yet because they’re scared.

 

8. Offer to do something you know they don’t enjoy doing, like organizing their closet or mowing their lawn.

 

9. Compliment them on a talent, skill, or strength that you admire.

 

10. Look them straight in the eyes and say, “You make the world a better place.”

 

Show Gratitude to People Who Challenge You

 

11. Fully listen to what they have to say, instead of forming your rebuttal in your head and waiting to speak.

 

12. Thank them for introducing you to a new way to look at things, even if you still don’t agree.

 

13. Pinpoint something you admire about their commitment to their beliefs—even if you don’t hold them, as well.

 

14. Resist the urge to tell them they’re wrong.

 

15. Challenge them right back to be the best they can be, with love and positive intentions.

 

16. If they inspired you to push outside your comfort zone, thank them for inspiring you to take a risk, and let them know how it paid off.

 

17. Write a blog post about how they helped you see things differently and dedicate it to them.

 

18. Use the lesson this person teaches you through your interactions, whether it’s patience, compassion, or courage.

 

19. Introduce them to someone who may challenge them and help them grow, as they’ve done for you.

 

20. Let them know how you appreciate when they challenge you in a loving, non-confrontational way—and if they don’t do that, be calm and kind when you ask them to do that going forward.

 

Show Gratitude to People Who Serve You

 

21. Give a larger tip than usual.

 

22. If they have a tip jar, include a thoughtful note of appreciation along with your coins or bills.

 

23. Smile when you order or enlist their assistance. Smiles are contagious, so give one away!

 

24. If they serve you regularly, acknowledge something they always do well—like work efficiently or stay calm under pressure.

 

25. Exhibit patience, even if you’re in a hurry.

 

26. Let their superior know they do an outstanding job.

 

27. Keep their workplace clean—for example, at a coffee shop, clean up after yourself at the sugar stand.

 

28. Offer to get a coffee for them, if it’s someone working in or outside your home.

 

29. If you have their contact information, send an email of appreciation—and let them know you just wanted to express your gratitude, so they don’t need to write back.

 

30. Praise them in a review on Yelp and/or recommend them to people you know.

 

Show Gratitude to People Who Work with You

 

31. Write a hand-written thank you note, acknowledging things you value about them and their work.

 

32. Offer to lighten their workload in some way if you are able.

 

33. Bring back lunch for them if you know they’re working hard and likely haven’t had a chance to grab something.

 

34. If you’re running a meeting, keep it short to show them you appreciate and respect their time.

 

35. Ask them about their lives instead of always being all business. This doesn’t mean you need to pry into personal matters; it just means showing an interest in who they are as people.

 

36. Be the calm, light voice in a stressful situation.

 

37. Give them flowers to brighten their desk.

 

38. Let their boss know how they’re doing a great job and contributing to the company.

 

39. Listen fully if they’re having a difficult day, and recognize if they need space to figure things out on their own, not advice or help.

 

40. Remember the little things can make a big difference!

 

Show Gratitude for Yourself

 

41. Make a list of ways you’ve impressed yourself lately.

 

42. Treat yourself to something you enjoy, like a pedicure or a massage.

 

43. If someone compliments you, thank them and let them know you’re proud of that skill, talent, or accomplishment.

 

44. Compliment yourself—say it while looking in the mirror, write it in a journal, or jot it on a sticky note and put it on your refrigerator.

 

45. Give yourself time to enjoy a passion you’re sometimes too busy to fit in.

 

46. Take an inventory of all the good things you’ve done for other people and the world.

 

47. Write yourself a love letter. Seriously, start with “Dear Lori” (but insert your own name) and describe all the things you admire about yourself.

 

48. Let go of any conditions you have for being kind to yourself—meaning you appreciate even if you didn’t accomplish or do anything specific.

 

49. Schedule a date with yourself—an afternoon or evening that’s all about you.

 

50. Share the beauty that is you with the people around you, knowing they’re fortunate to have you in their lives.

 

I am fortunate to have you in mine. You make the world a better place!

Peace and Love to TinyBuddha.com

5 Reasons To Stop Cold Calling And Start Networking by FixBuildnDrive

Can you imagine what happens to people when you call them cold? Well, no surprise, they stiffen up. They get uncomfortable. And they wish they hadn’t answered the phone. So what options do you have. Uh . . . how about networking?

All across the world right now, people are dialing for dollars. Insurance salesmen, consultants, recruiters, packaging suppliers, SEO providers and hundreds of other types of folks looking for a new client.

Why? Because their boss told them to do it. “100 calls a day, please.” The numbers game.

But cold calls are bad for business. They are a bad use of time and aren’t a smart way to begin a new relationship. Oh, and nobody likes making these calls either.

And for those of you who want to disagree right away (maybe you’ve had some success blowing cold air on people), I don’t care. I’m sure there are exceptions to the “cold calls don’t work” argument I’m making. But I don’t care.

Because the world has changed so much. And the tools to meet people more effectively are plentiful. Here’s are 5 ways to connect with new people without them freezing up right away:

1. Start blogging

While establishing a blog takes significantly longer than making phone calls, it is a superior strategy for introducing you, your company and its products to others. You can learn about mistakes bloggers make and some tips for getting started with blogging. But once you get up and running, a blog makes your website more interesting to Google, more dynamic to get return visitors and (very important) helps you build relevant awareness and subject matter expertise. In other words, people get to know and trust you in advance of your first contact.

2. Use LinkedIn

This one seems awfully simple. You need to meet Mike (purchasing manager at target company x). Bill (your old coworker) used to work with Mike at a prior company. You go on to LinkedIn and learn this news. That the person you need to know already knows someone you know. Now what? Well, you ask Bill to introduce you to Mike. Sounds simple. But so few people do it. So many people are lazy on LinkedIn and don’t personally create and nurture LinkedIn connections. They just collect them like postage stamps. Don’t do that. You are smarter than this.

3. Join groups and attend events

There are industry groups aplenty, local community networking groups, and meetup.com groups all over. So there’s no excuse. You can develop your personal brand right now. In front of real people. They can see that you are a good person, that you are patient and have the needs of others on your mind as well. And if you are smart, you’ll find a group or two and sponsor them. Or get involved in their board. That’s good networking.

4. Use Twitter or Create a Facebook Page

Not everyone is comfortable on social media. And if you need help, ask me. Or hook up with a smart social media agency to help you establish a strategy and keep up a great, engaging relationship with new fans and followers. If you want to do it on your own, make sure to have a Facebook content calendar and learn the golden rules for new Twitter users. Oh, and if you are wondering whether it’s weird that sales people use Twitter, you’re wrong. Use these tools to create, establish and maintain a friendly and helpful relationship with current and potential customers.

5. Offer to speak or lead workshops

When you stand up in front of a group of people you get instant credibility. Until you screw up. But you probably won’t. Especially if you model your style after people like Thom Singer. He’s someone who can teach you how to speak with a purpose. You can learn how to engage an audience as a speaker. While its not a bed of roses (audience can be cold too), it is a great way to also build social credibility (credibility that lets people feel more comfortable with you). And the business will come in so much more quickly.

So try these ideas instead of cold calling.

Unlike a slow moving glacier, these “warming up” techniques will thaw the corporate ice cubes and create a fast moving stream of business to you and your company.

Shout out to Tim Tyrell-Smith

Business tips: 21 ways to break the ice by Tom Searcy

Open-ended questions are the icebreakers that lead to more engaging business discussions with customers, vendors, partners and prospects

(Credit: British Antarctic Society) Every matchmaker in the business will tell you that the first step to developing a relationship with someone is to get them talking. Most of us meet new people as a part of our jobs — prospects, coworkers, customers, vendors or partners. And it is part of our jobs in these moments to connect and interact with these people.

Breaking the ice with someone should accomplish several things:

— Start a conversation on a positive note

— Move the first interaction past data exchange to connection

— Make a memory-link of the person, personality and name

Here are 21 questions you can use to break the ice:

1. What is the best part of your job?

2. What is the best part of working at your company?

3. When did you know that you wanted to work in your field?

4. Who was the most influential person in your career choice?

5. What was your biggest accomplishment in the last year?

6. Who do you look forward to seeing when you come to work?

7. What are you most excited about that you see coming up in the next six months?

8. What was the most impressive thing you saw happen in your industry in the last year?

9. Which company in your industry is the pacesetter and what are they doing?

10. What’s the smartest thing your company’s done in the last year to deal with the economy?

11. What’s the best technique you have been using to better manage your time?

12. Which of your company’s initiatives for next year has you the most excited?

13. If you had only one accomplishment on which to base your annual review, what would it be?

14. What’s the secret sauce for managing people to their highest success?

15. Who is the best leader you know that you personally try to emulate?

16. Where do you think the big innovation in your industry will come from in the next year or two?

17. What was your best decision in the last year?

18. Who are the best thinkers in your field that you follow?

19. What sea change do you see coming in the next year or two in the business?

20. What technology has made the biggest difference in your personal work in the last year?

21. What is the biggest thing you will stop doing next year?

You will notice that the questions are geared to make the other person stop, consider, compare and then make a choice. This is all intentional. You are engaging them at a level deeper than the transactional conversation. That’s the ice you are breaking — the ice that keeps you from truly engaging.

Bonus question No. 1: After the person answers the opening question, ask “Why?”

Bonus question No. 2: How can I help with what you are trying to get done?

Shout out to Tom Searcy

The Power of Appreciation Marketing by Lory Fabian

DO YOU KNOW THAT?

People will forget what you said,

People will forget what you did,

but people will never forget

how you made them feel.”

-Maya Angelou

These words written by Maya Angelou express my passion & belief regarding how powerful & impactive it is when you start using an APPRECIATION MARKETING system; aka SendOutCards.com/loryfabian.

Appreciation Marketing is not really a new term and sometimes is sometimes called relationship marking.

What is it then?

  • It is a new way of doing business the “old fashioned” way.
  • ”It is putting the “High Touch” back into the “High Tech” world.
  • Appreciation Marketing IS looking at why you like to do business with certain companies or people.
  • It is putting the needs of others before your own.
  • Appreciation Marketing is showing genuine appreciation to others when they DO NOT EXPECT IT.

I am a Client Relations Specialist.

The more research I do, the more MOUNTING evidence I find that PROVES:

People spend their money with people they like!

WHILE THIS is certainly not a news flash…it definitely makes me wonder why so few companies practice Appreciation Marketing.

If being successful is that simple, why aren’t more people building stronger relationships?

According to Google, over 660,000 small businesses went out of business in 2010.

Why I want to know is “What did the businesses that succeeded do differently than the ones who went out of business?”  And why are companies squandering millions of marketing dollars every year on advertising dollars?

 

If you think about it:

  • Common business practices were replaced by faxes, text, emails, etc.
  • Because everything in life is faster, and faster and faster, a lot of companies perceive that faster is the way people want to do business, but they are wrong!
  • Customers are people and people need to feel appreciated, at least most of the time.

Before I share the ‘Why’ and ‘How To’ practice appreciation marketing:

It is IMPORTANT THAT YOU UNDERSTAND

Appreciation is not just for business, it is also for your employees.

Even more importantly, it is about showing your family and friends how much you appreciate them.

While my focus is on helping small businesses grow, I believe, like many others, that your job is important, but not as important as your family and friends.

And why is that?????  Let me ask you a couple of questions?

If your home burned in a fire or

If your house was demolished by a tornado, “WHO WOULD YOU CALL?”

If you lost your job and needed food or money, “WHO WOULD YOU CALL?”

If you ran out of gas on the freeway today, “WHO WOULD YOU CALL?”

“Who WOULD WE call?”
Our friends and family, of course!

If we needed a new kidney, isn’t the first one to always offer their kidney a family member or a friend?

Our family & friends are the ones that are always there for us; so it is important that they come first and you show your love & appreciation.  We need to let them know how grateful we are.  None of us are guaranteed a tomorrow, so express your love and appreciation today!

  • I CHALLENGE YOU to:
  • Take your spouse on a date; spend one on one time with your kids;
  • Surprise your mother with a bouquet of flowers; buy your father his favorite cigar or take him golfing.
  • Invite your parents out to lunch or dinner.
  • If money is an issue…Make Friday nights FAMILY NIGHT;
  • PICK UP THE PHONE and CALL Your Best Friend or Love one; Ask them how they are?  Tell them how you feel!!

NEVER EVER TAKE THEM FOR GRANTED

AGAIN!!! NONE OF US ARE GUARENTEED A TOMORROW, TAKE ACTION TODAY!

Let’s get back to the business side of Appreciation Marketing.

Another component to think about is being “Likeable.”

Likeability is Our Lifeline. If your customers don’t like you, they will take their business elsewhere.  Right?  Isn’t that what you do?  I know I do.

Likeable people are perceived as capable, respectful, approachable and positive.

Likeable people ARE THE ONES THAT GET THE PROMOTIONS.

While less-liked people are seen as arrogant, conniving, negative and manipulative. They may get the first sale, but chances are they don’t often get repeat business nor referrals.

Remember, if they like you, they’ll do business with you!

There are some companies that we all do business with that don’t have a name or a face;

THEY ARE either TOO BIG, we don’t have a choice, or it’s too much of a hassle to switch.

Companies like the electric company, the gas and water company, our cable company and/or phone company.

With some companies, we spend our money with them because they know our name and some of them are even are our friends.  WE didn’t necessarily know them before we started doing business, but now, they are our realtor, our hairdressers, our financial advisors, our lawyers, our virtual assistant, our painter, our contractor or our floor company and/or our

Social media coach.

THESE PEOPLE always light up when they see us; they take our calls.  We are not only loyal customers…we make great referrals.

According to Zig Zigglar (world famous salesman) “You can have whatever you want if you help enough people to get what they want.”

Let’s look at a couple of ways to start showing appreciation:

First we must CHANGING OUR WAY OF THINKING!

Back in the 1980’s, most business knew everyone’s name and were glad we came; like the TV Cheer’s series.  Now …not so much.

One way to begin Appreciation Marketing is by serving others to achieve their goals and dreams.  {Same philosophy as BNI’s Giver’s Gain}

LET’S LOOK AT WHY SHOULD WE USE Appreciation Marketing:

What makes you a loyal customer is the same thing that makes your customers loyal to you? 

Real super stars in any business are ALL ready practicing Appreciation Marketing.

They GO the extra mile…saying thank you and showing appreciation.

They ALWAYS SHOW interest in their customers and always SHOW their GRATITUDE!

Another thought about WHY you should use Appreciation Marketing:

How many of you have ever splurged on a gift for someone; spent more than you wanted to for the perfect gift and were so excited to see what  their reaction would be?   You waited. And waited and waited and waited.  When you finally speak with them, you have to ask “Hey, how did you like my gift?” They say” Oh yeah..thanks..IT WAS GREAT!”

How did that make you feel?

How many of you on your way to work or a meeting, stopped TO LET A merging car in or let someone turn left or get in front of you… YOU THEN STARE STRAIGHT AT THE BACK WINDOW OF THE CAR…WAITING FOR A GESTURE. SOMEKIND OF WAVE OF THE HAND TO SAY THANKS AND IT NEVER CAME.  Do you sometimes think “Wow…they didn’t even appreciate what I just did for them?” especially when you are running late.

NOT SAYING THANK YOU IS WORSE THAN

HOW IMPORTANT A THANK YOU IS.

IF WE CALL or EMAIL An EXPECTED THANK YOU …It’s nice.

BUT IF WE DON’T GIVE A THANK YOU AT ALL…THAT PERSON FEELS UNDERAPPRECIATED.

IT’S Common sense to say thank you?  But Mark Twain states it best:

“I don’t know why they call it common sense…it really isn’t that common.”

SELLING IS MORE THAN TECHNIQUES;

it is about BUILDING STRONGer & Better RELATIONSHIPs

Which in turn, will TAKE YOU to HIGHER LEVELS OF SUCCCESS.

Some businesses take the BIG GAME HUNT MARKETING APPROACH:

IF YOU ARE A GOOD SHOT; YOU KEEP BRINGING NEW CUSTOMERS.

HOWEVER, YOU NEVER GET TO REST; YOU ALWAYS HAVE TO FIND MORE CUSTOMERS

I PREFER THE FARMING TECHNIQUE:

DEVELOP & FORM LONG LASTING RELATIONSHIIPS built ON TRUST;

IF YOU ARE STEADFAST; WHAT YOU GIVE OUT- YOU WILL GET BACK AND MORE.

If you are getting the same unwanted results year after year, why not take a chance on giving

Appreciation marketing a try???

If you want joy, give joy TO OTHERS;

If you want love, LEARN TO GIVE LOVE;

If you want ATTENTION & APPRECIATION, learn to give attention and appreciation;

If you want affluent, help others BECOME MATERIALLY AFFLUENT;

If you want to be blessed, silently bless others;

Can you imagine how successful ALL OF US WOULD BE IF

WE LIVED BY DEEPAK’S WORDS?

Dr. Deepak Chopra is a world-renowned mind-body healing pioneer and the founder of the Chopra Center for Wellbeing in Carlsbad, California.

A Huge Shout Out to Tommy & Curtis {Appreciation Marketing}…Your Story is my Story too…only the names have been changed! …wink wink  Thank You for Sharing!