Category Archives: Blogging

5 Tips from Getting the Most from LinkedIn by Dr. Misner

I had the honor of meeting Dr. Misner a couple of years ago at a BNI Convention in St. Louis, MO.  Only minutes from going on stage  that day, I learned firsthand that Dr. Misner is the real deal.  Dr. Misner not only took the time to shake my hand and look me in the eye, 5 or 6 elevator speeches rolled off his tongue for use in my SendOutCards.com/loryfabian business as well. How awesome is that?

 Dr. Misner is called the “father of modern networking” by CNN.  He is the Founder and Chairman of BNI, the world’s largest business networking organization and a New York Times bestselling author.

Just as E.F. Hutton use to be the voice of the financial world, Dr. Misner is the voice of the networking world today. The article below was written back in 2011.  Dr. Misner’s tips were true in 2011 and still hold true today.

What I’ve learned from years of using this social media platform.

 If you had any lingering thoughts that social media was just a “fad,” you may want to let those go, particularly in light of LinkedIn’s recent IPO — with a valuation of $4.3 billion. (2011)

I’ve been following the development of online business networking for several years, particularly the inception of sites like Ecademy.com, Ryze.com, and of course LinkedIn. While there are many competitors to LinkedIn, for now it has risen to the top of sites devoted primarily to business networking.

I use a variety of social networks to interact with colleagues, associates, and friends, but LinkedIn has some features that set it apart from the rest. In fact, many BNI members have used it to stay in touch with each other. As a person in the “500+ connections” category, I use LinkedIn as a way to disseminate the many articles I write every month, as well as to promote books and publications. Here’s how I use it and what I recommend to others.

1. Connecting with More People

I’ve spoken to countless entrepreneurs who have doubled or tripled their business because of the relationships they are able to make on LinkedIn. With the ability to view detailed profiles, become connected to people via a shared acquaintance, and post updates about one’s business or career for these connections to share, a huge number of the barriers to connecting with people in different geographic locations simply don’t exist to members of LinkedIn.

LinkedIn is also a well-known resource for both job seekers and recruiters. The site lets businesses pay to post jobs and sells enhanced profile and services to jobseekers. Successful recruiters rely heavily on networking and LinkedIn to find candidates for open positions.

2. Participating in Groups

LinkedIn Groups is a wonderful way to meet others who share an affinity, whether an industry, cause, or an employer, and to have an online arena for exchange. Being a member of a group removes the barrier that LinkedIn ordinarily imposes that you must personally know someone to send a message or invite him or her to connect.

LinkedIn Groups is most valuable when used effectively to build influential connections. Participating in a group — by asking questions, suggesting topics, answering questions, or recommending another member’s answers — is a way to build a more personal connection. For example, I mentor a large number of BNI members, entrepreneurs who want to better their business writing skills, meeting with them on a regular basis via telebridge. These “mentees” have also formed a group on LinkedIn, where they can share writing opportunities, and receive reviews of their work.

Participating in groups can take as much or as little time as you choose. For maximum impact, choose group discussions that are highly popular, judged from the number of responses.

3. Capitalizing on Search Engine Optimization

LinkedIn profiles show up very high on search engine results. The more links you add to your profile, the higher one’s ranking may be in search engine results. LinkedIn allows you to incorporate two very important links to a profile: web sites and a blog. Adding these to your profile not only builds your profile’s link count, but also lets you promote your site(s). I use this feature to highlight my own web site, BusinessNetworking.com.

4. Tying in a Twitter Connection

LinkedIn dovetails with Twitter. Indeed you can adeptly integrate Twitter with several social networks using Twitter’s application programming interfaces: I cross-promote content I have written across my various social networking accounts. Every article I write can be seamlessly shared via my Facebook, Twitter, and LinkedIn status postings.

Tying your Twitter account to your LinkedIn profile (achieved by clicking a box), allows you to promote your Twitter profile easily through LinkedIn.

5. Building and Enhancing Credibility

LinkedIn may well become the first place everyone will look to determine the business profile of an individual. LinkedIn allows a professional to showcase a collection of printed works or publications, recommendations from other LinkedIn users, company affiliations, and work history. When I want to know more about someone I’ve just met, I can learn quite a bit of information about them by reading their LinkedIn profile. I can see where they’ve worked, or what they’ve done in the business world, and I can see what others think of them by reading recommendations that others have written about them.

Since most professionals do not stay in the same job for a lifetime anymore, their LinkedIn profile can continue to capture their work history narrative.

LinkedIn also allows for profiles of companies and brands, which can be cross-connected with the profiles of the “humans” associated with those organizations – including executive management, the founders, and the employees.

These days, a professional’s worth is frequently judged by the quality of his or her network. So LinkedIn is particularly vital for today’s entrepreneur, demonstrating knowledge, expertise, experience, social capital, and the breadth of one’s network.

 

5 Reasons To Stop Cold Calling And Start Networking | Written by Tim Tyrell-Smith

Are there really people that still cold-call?  Most states have a National No-Call Registry to get rid of those annoying time sucking pests.  Tim Tyrell-Smith’s article shares great information and also targets the last of the hold outs not using networking and social media to build their business.  Remember, if you keep doing what you’ve been doing, you will eventually lose a percentage of your business, if you already haven’t by not changing what you are doing.

Tim writes:

Can you imagine what happens to people when you call them cold? Well, no surprise, they stiffen up. They get uncomfortable. And they wish they hadn’t answered the phone. So what options do you have. Uh . . . how about networking?

All across the world right now, people are dialing for dollars. Insurance salesmen, consultants, recruiters, packaging suppliers, SEO providers and hundreds of other types of folks looking for a new client.

Why? Because their boss told them to do it. “100 calls a day, please.” The numbers game.

But cold calls are bad for business. They are a bad use of time and aren’t a smart way to begin a new relationship. Oh, and nobody likes making these calls either.

And for those of you who want to disagree right away (maybe you’ve had some success blowing cold air on people), I don’t care. I’m sure there are exceptions to the “cold calls don’t work” argument I’m making. But I don’t care.

Because the world has changed so much. And the tools to meet people more effectively are plentiful. Here are 5 ways to connect with new people without them freezing up right away:

1. Start blogging

While establishing a blog takes significantly longer than making phone calls, it is a superior strategy for introducing you, your company and its products to others. You can learn about mistakes bloggers make and some tips for getting started with blogging. But once you get up and running, a blog makes your website more interesting to Google, more dynamic to get return visitors and (very important) helps you build relevant awareness and subject matter expertise. In other words, people get to know and trust you in advance of your first contact. (ALL TRUE)  Need help getting started, contact Ken Tucker at ken@changescapeweb.com.

2. Use LinkedIn

This one seems awfully simple. You need to meet Mike (purchasing manager at target company x). Bill (your old coworker) used to work with Mike at a prior company. You go on to LinkedIn and learn this news. That the person you need to know already knows someone you know. Now what? Well, you ask Bill to introduce you to Mike. Sounds simple. But so few people do it. So many people are lazy on LinkedIn and don’t personally create and nurture LinkedIn connections. They just collect them like postage stamps. Don’t do that. You are smarter than this. (TOTALLY AGREE MOST POWERFUL AND UNDERUSED TOOL)

3. Join groups and attend events

There are industry groups aplenty, local community networking groups, and meetup.com groups all over. So there’s no excuse. You can develop your personal brand right now in front of real people. They can see that you are a good person, that you are patient and have the needs of others on your mind as well. And if you are smart, you’ll find a group or two and sponsor them. Or get involved in their board. That’s good networking. (CHECK OUT THE BNI CHAPTERS IN YOUR AREA. BNI IS ONE OF THE LARGEST AND FASTEST GROWING INTERNATIONAL NETWORKING GROUPS THAT GIVE YOU THE TOOLS TO SUCCEED WITH LIKEMINDED & SUCCESSFUL BUSINESS OWNERS. MEETUP.COM IS ANOTHER POWERFUL GROUP TO CONNECT WITH.

4. Use Twitter or Create a Facebook Page

Not everyone is comfortable on social media. And if you need help, ask me. Or hook up with a smart social media agency to help you establish a strategy and keep up a great, engaging relationship with new fans and followers. If you want to do it on your own, make sure to have a Facebook content calendar and learn the golden rules for new Twitter users. Oh, and if you are wondering whether it’s weird that sales people use Twitter, you’re wrong. Use these tools to create, establish and maintain a friendly and helpful relationship with current and potential customers. (DEFINITELY SOME OF THE BEST ADVICE I’VE EVER RECEIVED FROM VIRGINIA MUZQUIZ. GET YOUR BIG TOE WET, DIVE IN, AND DO IT. IT’S ALWAYS BETTER TO DO SOMETHING, THAN NOTHING.)

5. Offer to speak or lead workshops

When you stand up in front of a group of people you get instant credibility. Until you screw up. But you probably won’t. Especially if you model your style after people like Thom Singer. He’s someone who can teach you how to speak with a purpose. You can learn how to engage an audience as a speaker. While its not a bed of roses (audience can be cold too), it is a great way to also build social credibility (credibility that lets people feel more comfortable with you). And the business will come in so much more quickly. (JOIN TOASTMASTERS INTERNATIONAL; IT WILL CATAPULT YOUR BUSINESS OR CAREER FASTER AND FURTHER THAN YOU CAN EVER IMAGINE.)

So try these ideas instead of cold calling.

Unlike a slow moving glacier, these “warming up” techniques will thaw the corporate ice cubes and create a fast moving stream of business to you and your company.

Shout out and hugs to Tim Tyrell-Smith.

P.S. Try sendoutcards.com/loryfabian to help build relationships & stay in touch with the customers you have.  Farming is always easier and less expensive than hunting.

13 Things to Pack for Every Business Trip by Dr. Ivan Misner

I travel several months a year, speaking to business professionals about networking.  When traveling (especially internationally) I try very hard not to forget important items I need for meetings or speaking to groups of people…but I am only human and – as often as I try to get it perfect – I admit it’s hard to remember everything all the time.

A few months ago, I was invited to speak with a reporter working on an article for an international magazine on this very topic.  The reporter asked me, “What should business people think about taking with them on business trips that they might not normally think about?” As I began forming the list, I found myself adding more and more things that are vital to ensure a successful business trip.

And here are some of the less obvious things you don’t want to forget when heading out of town on business.

No. 1: Plenty of business cards. It is never a good idea to run out of business cards while traveling.  Tuck extras in your suit pockets, wallet/purse, briefcase, luggage, etc.  I put stacks in many places to ensure I always have extra.

No. 2: A name badge.  If you do any networking while traveling on business, have your own professional name badge.  Don’t rely on the hosting organization to do your name badge and do it right.

No 3: Extra pens.  Make sure you have a pen with you while you are doing meetings. I always find that I need to write some reminders down while I’m talking to people. It’s troublesome to track down a pen while you are busy networking.

No 4: The contact information (or business cards) of all your referral partners.  I sometimes find that having that information at my fingertips allows me to give referrals to people while I’m out networking.

No. 5: Hand sanitizer.  I know this may sound a little bit like “Mr. Monk”, the germ-a-phobe title character of a television series.  However, I have found that since I’ve started using hand sanitizer after shaking many, many hands, that I have been getting far less colds than I used to get.  Just be tactful about the way you use it.  Don’t desperately and obviously spray your hands every time you shake someone’s hand!

No 6: Breath mints.  As obvious as it may sound – I can assure you from experience that many people have no idea they need them!

No 7: A memory stick.  Many times I have either needed to get a copy of something or give a copy of a file or presentation to people while out networking.  Having a memory stick handy has been very helpful on several occasions.

No 8: A camera and/or video.  A camera is great if you want to memorialize some occasion or a meeting with someone important to you.  A video is important for anyone that blogs.  It gives you a chance to interview someone during your travels.  I do this almost every time I travel.

No. 9: Tools for your business.  For me, that includes many copies of my bio for introductions whenever I speak.  Despite the fact that my team sends the bio in advance, there are many times when I arrive and they don’t have the bio handy.

Another tool for me is a PowerPoint remote clicker.  This is really important for me because I don’t want to rely on someone else to move the slides forward as a I present.  Also, you know that memory stick I mentioned earlier? I have copies of my talk(s) on there just in case the group I’m speaking to has misplaced my presentation material.

Extra Odds and Ends

When I asked some colleagues and other business travelers what they would add to the list, they added some that I hadn’t thought of! Here are some of their suggestions:

No. 1: A phone charger. I agree heartily, especially seeing how much these items cost in an airport, or in another country. And you certainly won’t want to forget your laptop power cord – besides being expensive it’s often impossible to be able to get the right one easily, if at all. Also, you should write a “note to self” to fully charge all of your electronic devices the night before you leave!

No. 2: Power adapter/converter. Though it’s usually easy to pick up a “universal” adapter at airports or stores in heavily populated areas, in this electronic age you would hate to need one and not be able to find one, so it’s best to have one (or two) packed and ready when you need it!

No. 3: The right clothes. Most of you have experienced differences in temperature and/or weather from one town to another, so you can imagine how different the conditions could be across the country or around the world! It’s never been easier to plan what clothes to bring, thanks to online weather forecasts for every region of the earth. (Of course, there are no guarantees where weather is concerned!)

No 4: A good book. Oh yes – a most important item to include! Those airport layovers, delays, and long flights can seem even longer without something interesting to read. Here’s something to consider, if you are an avid reader who uses an e-reader or other mobile device to read books: You might want to also include a “paper” book and/or magazine for those take-offs and landings where all electronic devices must be turned off, and in case you actually do run out of battery power on a long trip!

Called the “father of modern networking” by CNN, Dr. Ivan Misner is a New York Times bestselling author.  He is the Founder and Chairman of BNI (www.BNI.com ), the world’s largest business networking organization.  His book, Networking Like a Pro, can be viewed at www.IvanMisner.com .  Dr. Misner is also the Sr. Partner for the Referral Institute (www.ReferralInstitue.com ), an international referral training company.

Peace & Shout out to Dr. Misner who told me personally when I met him at a BNI Convention in St. Louis last year that he uses SendOutCards.com as a tool to keep in touch with his network.  He loves the fact that everyone can read his handwriting when he uses SendOutCards.com.  SOC’s spell checker is an added bonus.  Go to www.sendoutcards.com/128092 and try sending your own free card.

Read more: http://smallbusiness.foxbusiness.com/entrepreneurs/2013/03/05/13-things-to-pack-for-every-business-trip/#ixzz2TwYD6kLD

Big Idea 2013: Be the Head Marketer of You by Linda Coles

“Your brand is what people say about you when you’re not in the room”   Jeff Bezos, Founder of Amazon

Entering 2013 with a tight economy, restructuring, and new ways of doing business, the competition for a position or sale has become intense. Who shines out above everyone else in those situations? Those people who are spending time developing their own personal brand.

We all recognize great brands by their logos such as the Nike flash or the Starbucks face, but how do we recognize you? How do we know that you even exist? And when we do, what are you known for? You need to become the head marketer of You.com, and 2013 is a good time to make a start if you haven’t already.

10 simple ways to work on your own personal brand

Back in 1997, Tom Peters wrote a great piece about working on your own personal brand, which was way before any of the online networks such as LinkedIn and Facebook had even started. Now that we have these tools available, promoting your personal brand has become a whole lot easier.

  1. Have the best-looking LinkedIn profile that you possibly can and use it. People are checking you out online.
  2. If you are happy for others to see into your Facebook life, switch on the subscribe button.
  3. Tweet and re-tweet what’s relevant and interesting, keeping away from gossip.
  4. Apply some etiquette when replying to emails and online posts. Always start with a salutation or greeting and finish with a valediction or sign off.
  5. Look closer to home with your personal presentation such as ensuring your shoes are always shiny. Dress “just a little bit better” than those around you.
  6. Develop your own online soapbox by way of a blog or personal website where you share relevant content, your thoughts, perspective and encourage discussions.
  7. Buy the domain http://www.yourname.com
  8. Use your media contacts to get published in the press and on air.
  9. Write and publish a great book.
  10. Speak at industry events.

Make a start now because it takes focus and time to build a great brand. Seth Godin published a very famous book called “Purple Cow, transform your business by being remarkable”. How about applying some of those principles to the business called you?

Linda Coles is the author of “Learn marketing with social media in 7 days” (Wiley) and is a speaker and trainer on building relationships. She lives in New Zealand on a fig orchard. You can get a free sample of a chapter of her book by registering for her newsletter.

Shout out to and Peace & Love to Linda Coles

The Anatomy Of A Social Marketing Campaign: 5 Steps To Success By Scott Lake

With so many social media platforms, it’s easy to get bogged down in the details. Keep a clear head by following these five steps.

A social marketing campaign is a pretty simple concept:

Use social media to promote an offer and encourage people to perform a certain action. Yet while simple in concept, it’s easy for marketers to get mired in the details and lose track of what matters as they jump from Pinterest to Facebook to SlideShare and Twitter.

At its core, any social marketing campaign boils down to five key elements. Follow these steps to tackle your next social marketing campaign with more confidence and success.

1. Set your goals

Any successful campaign begins with a goal. Before you even think about diving in, focus on what you’re trying to achieve. Do you want to increase sales, generate sales leads, or get feedback on a new product? Understanding the goals for your campaign will help you make the right offers, capture useful metrics, and determine how your campaign performed.

It helps a lot if the goal has a quantifiable business objective that you can track. Number of generated qualified leads is a great metric because they can later be tied to sales.

 

2. Develop a valuable offer

Most people don’t like to give up their email addresses or “Like” a brand of Facebook without good reason. That means for any campaign to be successful, you’ll need to provide real incentive. Your offer doesn’t always have to be free, but it does need to useful, valuable, engaging, and/or entertaining. Some common offers include:

•Information about something your audience is interested in

•Sneak peak at a new product or product video

•Exclusive discounts

•Social media contest

 

A key to developing worthwhile offers is having a tieback to your product or service, either directly or indirectly. You might get a lot of social love for providing a link to a free movie pass, but if it’s not related to the software product you sell then what’s the point? In and of itself, the movie pass does nothing for brand loyalty or generating targeted sales leads.

 

Make the offer valuable to people who would also be interested in your products or services. For example, if you sell social marketing software, consider offering a downloadable guide to social marketing. The people who will convert will be much higher qualified leads.

 

3. Create a landing page

A landing page, where people arrive after clicking on a campaign link, is arguably one of the most important, and frequently neglected, parts of a social marketing campaign. A landing page is where you encourage people to sign up, register, download, or make a purchase. The landing page lets you capture a visitor’s information, while the visitor downloads your campaign offer (downloads coupon, free trial, etc.). A social marketing campaign can drive traffic to your landing page, but it’s up to the landing page to convert those visitors into qualified leads for your business.

There are two common options for creating a landing page: Make it yourself on the web or use Facebook. Creating a web-based landing page offers more control over the page and its analytics–making it easier to test page variations and optimize the content.

Whatever method you choose, your landing page needs to have a clear call to action, a form to collect information to qualify a lead, and an explanation about what someone will receive after submitting their information. Before launching a landing page, you may want to create at least two versions with different headlines, graphics, or text. This lets you run A/B or multivariate tests to determine which one converts the best.

You may also want to create specific landing pages for each of the social communities that you are marketing. For example, a landing page that converts well for Twitter may not be optimal for your Facebook or blog audiences. The point is that you should always be sure to optimize the landing page for the highest number of conversions.

 

4. Launch the campaign

With a nice looking landing page (or two) created and an offer tied to your campaign goals, your social marketing campaign is ready to be launched. Decide how the campaign will be promoted. Just because it’s designed for social media, doesn’t mean it can’t be promoted using other channels such as email lists or offline. Work the hype machine.

Often, social marketing campaigns will be spread across several networks. In most cases, it’ll be Facebook and Twitter, but there are dozens of other social networks that can be embraced. For example, use Foursquare for location-based offers (i.e., coupon for a restaurant chain), or LinkedIn to promote an enterprise white paper.

If you run your campaign on multiple networks, repackage the message for each network to avoid being annoying or repetitive. Mix it up, and test out different posting styles and times. By creating more variations, you can get insight into what worked and what didn’t.

Don’t forget to use your email lists to promote your social media marketing campaigns. Many companies have nice email lists but only want to use them to put out a boring newsletter. Try to remember that email is one of the most useful social networks you’ll ever use. Don’t believe me? Put a shortened link to your website in your signature and see how much traffic it drives. You’ll be surprised.

5. Use shortened links

Since links are what send visitors to your campaign landing page, they can give you essential information on how various elements of your campaign are performing. Shortened links should be able to tell you what campaign the person interacted with, and which social property was used to promote the link. This info is usually hidden in the form of a browser cookie, which is activated when the link is clicked on. Once the cookie is in place, tracking code on the landing page will tell you if someone took advantage of your offer.

Use generated shortened links that let you track activity in real time and make changes on the fly. For example:

•Scheduling posts: Which post times drove the most conversions?

•Message creation: What combination of words and graphics attracted the most attention?

•The Medium: Which social networks are converting? Is anyone coming to the campaign from your non-social promotions?

Shortened links also solve the problem of “first touch” versus “last touch” attribution. Since social marketing offers often get cross-posted onto different social properties, the cookie generated in the shortened link will always be able to tell you what the true origin of your leads are and from which campaign and on which social properties they have responded to.

Next steps

After your social marketing campaign is a success, the obvious question is: What do all these signups really mean? Now that you’ve brought leads to the door, you have to offer more value, in addition to what attracted prospects in the first place. Don’t just carpet-bomb them with information. These leads are the most valuable data your brand will encounter: You need to treat them with the utmost respect and strategically lead them through your sales cycle.

To get more savvy about social media, sign up for Fast Company’s daily newsletters.

Peace and Love to Scott Lake.

He is the founder and CEO of Source Metrics, a social marketing optimization platform focused on ROI. He is the cofounder and former CEO of Shopify. You can find him on Twitter.

5 Crucial Tips for Editing Your Own Writing by Ali Luke

Measure the effectiveness of your writing

Are your blog posts, mailouts, sales pages and ebooks as successful as they should be?

If you always end up dashing them off in a hurry (or if you fret over every comma but never make any structural changes) then you’re falling down at the editing stage of writing.

No writer, however good, produces a perfect first draft – but every writer, however inexperienced, can hugely improve their work through editing.

Here are five crucial tips that you need to follow:

#1: Allow Plenty of Time for Editing

Maybe you’re always hitting “publish” right on deadline, or every Tuesday is a mad scramble to get your newsletter out.

If you never have time to edit properly, then write fewer pieces of content. Most readers are overwhelmed with blog posts and emails, and they’d rather have one great post each week instead of five mediocre ones.

#2: Write Then Edit

Do you find yourself editing the start of every sentence before you get as far as the period?

If you edit while writing, you’re going to make slow progress. You might never finish a piece because you get bogged down part way, or because you keep changing your mind. It’s much more efficient to get the whole thing written first and then turn your hand to editing.

#3: Let Your Work Rest Before You Edit

Perhaps you already edit your work, by changing around a few words around as soon as you finish each piece.

Instead, let each piece of content rest – for a few hours, or a few days – before you start editing. That way, you’ll see it with fresh eyes. Yes, sometimes you’ll need to edit immediately – but that should be a rare exception, not a habit.

#4: Fix Big-Picture Problems First

When you begin to edit, do you start fixing typos and fiddling with punctuation?

The first stage of editing is to get the focus, structure and flow of your post right. That might mean cutting, adding or rearranging paragraphs (or whole chapters, in an ebook) or altering the tone or style. There’s no point perfecting every sentence in a chapter that you later cut completely.

#5: Edit for Spelling, Punctuation and Grammar Last

If you’ve ever had a reader point out an embarrassing spelling mistake – one that’s been on your site for weeks or months – then you’ll know why getting the details right is so important.

Once you’re happy with the overall shape of your post, you can fix typos, spelling and grammar mistakes, and punctuation errors. That means reading through carefully, paying attention to anything that your spell-checker flags up – but also watching out for commonly confused words, like “its” and “it’s”.

Editing might not seem very exciting or creative … but it’s a crucial part of the writing process. By developing strong editing skills, you can make sure that your message comes across loud and clear. If you’ve got any questions, or any tips of your own to share, just pop a comment below.

 

Love & Peace to Ali who is a writer and writing coach based in the UK.

5 Reasons To Stop Cold Calling And Start Networking by FixBuildnDrive

Can you imagine what happens to people when you call them cold? Well, no surprise, they stiffen up. They get uncomfortable. And they wish they hadn’t answered the phone. So what options do you have. Uh . . . how about networking?

All across the world right now, people are dialing for dollars. Insurance salesmen, consultants, recruiters, packaging suppliers, SEO providers and hundreds of other types of folks looking for a new client.

Why? Because their boss told them to do it. “100 calls a day, please.” The numbers game.

But cold calls are bad for business. They are a bad use of time and aren’t a smart way to begin a new relationship. Oh, and nobody likes making these calls either.

And for those of you who want to disagree right away (maybe you’ve had some success blowing cold air on people), I don’t care. I’m sure there are exceptions to the “cold calls don’t work” argument I’m making. But I don’t care.

Because the world has changed so much. And the tools to meet people more effectively are plentiful. Here’s are 5 ways to connect with new people without them freezing up right away:

1. Start blogging

While establishing a blog takes significantly longer than making phone calls, it is a superior strategy for introducing you, your company and its products to others. You can learn about mistakes bloggers make and some tips for getting started with blogging. But once you get up and running, a blog makes your website more interesting to Google, more dynamic to get return visitors and (very important) helps you build relevant awareness and subject matter expertise. In other words, people get to know and trust you in advance of your first contact.

2. Use LinkedIn

This one seems awfully simple. You need to meet Mike (purchasing manager at target company x). Bill (your old coworker) used to work with Mike at a prior company. You go on to LinkedIn and learn this news. That the person you need to know already knows someone you know. Now what? Well, you ask Bill to introduce you to Mike. Sounds simple. But so few people do it. So many people are lazy on LinkedIn and don’t personally create and nurture LinkedIn connections. They just collect them like postage stamps. Don’t do that. You are smarter than this.

3. Join groups and attend events

There are industry groups aplenty, local community networking groups, and meetup.com groups all over. So there’s no excuse. You can develop your personal brand right now. In front of real people. They can see that you are a good person, that you are patient and have the needs of others on your mind as well. And if you are smart, you’ll find a group or two and sponsor them. Or get involved in their board. That’s good networking.

4. Use Twitter or Create a Facebook Page

Not everyone is comfortable on social media. And if you need help, ask me. Or hook up with a smart social media agency to help you establish a strategy and keep up a great, engaging relationship with new fans and followers. If you want to do it on your own, make sure to have a Facebook content calendar and learn the golden rules for new Twitter users. Oh, and if you are wondering whether it’s weird that sales people use Twitter, you’re wrong. Use these tools to create, establish and maintain a friendly and helpful relationship with current and potential customers.

5. Offer to speak or lead workshops

When you stand up in front of a group of people you get instant credibility. Until you screw up. But you probably won’t. Especially if you model your style after people like Thom Singer. He’s someone who can teach you how to speak with a purpose. You can learn how to engage an audience as a speaker. While its not a bed of roses (audience can be cold too), it is a great way to also build social credibility (credibility that lets people feel more comfortable with you). And the business will come in so much more quickly.

So try these ideas instead of cold calling.

Unlike a slow moving glacier, these “warming up” techniques will thaw the corporate ice cubes and create a fast moving stream of business to you and your company.

Shout out to Tim Tyrell-Smith