Do you agree that business is still driven by people and relationships? by Lory Fabian
Posted by loryfabianmarketing
Little things make big things happen. ~John Wooden
Ed Wallace, author of Business Relationships That Last, shares ny passionate belief that creating business relationships that last is the secret to success. Ed Wallace explains that even in the midst of technological advances, the one remarkable simple constant: business is still driven by people and relationships.
One story in Ed’s book, he writes about how the little extras can turn customers into friends. He talks about mastering the art of taking so-called simple business from a merely transactional level to the level of high-value personal relationships, to creating a memorable experience between human beings.
Ed writes that too many of us lose sight of the fact that we are dealing and selling to real people. A real person is on the other end of a call or an email. We may miss an opportunity to enrich business endeavors and life with the growth and learning that comes from true interaction with others. I totally agree, do you?
Ed Wallace’s The Principle of Worthy Intent is the inherent promise you make to keep the other person’s best interests at the core of your business relationship. At BNI, we call Ed’s principle, a Giver’s Gain philosophy.
Ed Wallace’s Relational Capital which he defines as “the distinctive value created by people in a business relationship” or simply put “the little extras.” Keeping the client’s best interest as your focus is the gold rule for client-facing professionals. This realization stood the test of time as Ed advanced through his career from inside sales rep to an executive and now a business owner. The little extras transform transactional activities into the relational attributes.
I highly recommend reading Ed Wallace’s book, Business Relationships That Last to help understand the most undervalued, least understood, most ignored, yet most important asset in your company.
If you do, however, recognize the value of Relational Capital, think about signing up for a proven low cost system that will help you start building personal relationships immediately with your customers. SendOutCards.com is an online marketing tool that will give you an added edge above your competition.
SendOutCards.com/loryfabian has both IPHONE and ANDOID apps available that allow you to send a note of thanks before you leave the parking lot of one appointment to head out to your next meeting.
Imagine sending out a “Nice to Meet You” card before leaving a trade show and include a photo of yourself? Do you think the person you send a personalized note to will take your call? I do.
Check out my website at www.SendOutCards.com/biz/128092 and start building your own Relational Capitol today.
Peace and Hugs to Ed Wallace
Posted on December 31, 2012, in Building Relationships, Business Building, Inspirational, Investment in Self, Marketing, Social Media, Staying Connected, Success and tagged Building Relationships, Consumers, Customers, Internet Marketing, Investment in Self, Motivational, Staying Connected, Success. Bookmark the permalink. Leave a comment.