The Power of Appreciation Marketing by Lory Fabian

DO YOU KNOW THAT?

People will forget what you said,

People will forget what you did,

but people will never forget

how you made them feel.”

-Maya Angelou

These words written by Maya Angelou express my passion & belief regarding how powerful & impactive it is when you start using an APPRECIATION MARKETING system; aka SendOutCards.com/loryfabian.

Appreciation Marketing is not really a new term and sometimes is sometimes called relationship marking.

What is it then?

  • It is a new way of doing business the “old fashioned” way.
  • ”It is putting the “High Touch” back into the “High Tech” world.
  • Appreciation Marketing IS looking at why you like to do business with certain companies or people.
  • It is putting the needs of others before your own.
  • Appreciation Marketing is showing genuine appreciation to others when they DO NOT EXPECT IT.

I am a Client Relations Specialist.

The more research I do, the more MOUNTING evidence I find that PROVES:

People spend their money with people they like!

WHILE THIS is certainly not a news flash…it definitely makes me wonder why so few companies practice Appreciation Marketing.

If being successful is that simple, why aren’t more people building stronger relationships?

According to Google, over 660,000 small businesses went out of business in 2010.

Why I want to know is “What did the businesses that succeeded do differently than the ones who went out of business?”  And why are companies squandering millions of marketing dollars every year on advertising dollars?

 

If you think about it:

  • Common business practices were replaced by faxes, text, emails, etc.
  • Because everything in life is faster, and faster and faster, a lot of companies perceive that faster is the way people want to do business, but they are wrong!
  • Customers are people and people need to feel appreciated, at least most of the time.

Before I share the ‘Why’ and ‘How To’ practice appreciation marketing:

It is IMPORTANT THAT YOU UNDERSTAND

Appreciation is not just for business, it is also for your employees.

Even more importantly, it is about showing your family and friends how much you appreciate them.

While my focus is on helping small businesses grow, I believe, like many others, that your job is important, but not as important as your family and friends.

And why is that?????  Let me ask you a couple of questions?

If your home burned in a fire or

If your house was demolished by a tornado, “WHO WOULD YOU CALL?”

If you lost your job and needed food or money, “WHO WOULD YOU CALL?”

If you ran out of gas on the freeway today, “WHO WOULD YOU CALL?”

“Who WOULD WE call?”
Our friends and family, of course!

If we needed a new kidney, isn’t the first one to always offer their kidney a family member or a friend?

Our family & friends are the ones that are always there for us; so it is important that they come first and you show your love & appreciation.  We need to let them know how grateful we are.  None of us are guaranteed a tomorrow, so express your love and appreciation today!

  • I CHALLENGE YOU to:
  • Take your spouse on a date; spend one on one time with your kids;
  • Surprise your mother with a bouquet of flowers; buy your father his favorite cigar or take him golfing.
  • Invite your parents out to lunch or dinner.
  • If money is an issue…Make Friday nights FAMILY NIGHT;
  • PICK UP THE PHONE and CALL Your Best Friend or Love one; Ask them how they are?  Tell them how you feel!!

NEVER EVER TAKE THEM FOR GRANTED

AGAIN!!! NONE OF US ARE GUARENTEED A TOMORROW, TAKE ACTION TODAY!

Let’s get back to the business side of Appreciation Marketing.

Another component to think about is being “Likeable.”

Likeability is Our Lifeline. If your customers don’t like you, they will take their business elsewhere.  Right?  Isn’t that what you do?  I know I do.

Likeable people are perceived as capable, respectful, approachable and positive.

Likeable people ARE THE ONES THAT GET THE PROMOTIONS.

While less-liked people are seen as arrogant, conniving, negative and manipulative. They may get the first sale, but chances are they don’t often get repeat business nor referrals.

Remember, if they like you, they’ll do business with you!

There are some companies that we all do business with that don’t have a name or a face;

THEY ARE either TOO BIG, we don’t have a choice, or it’s too much of a hassle to switch.

Companies like the electric company, the gas and water company, our cable company and/or phone company.

With some companies, we spend our money with them because they know our name and some of them are even are our friends.  WE didn’t necessarily know them before we started doing business, but now, they are our realtor, our hairdressers, our financial advisors, our lawyers, our virtual assistant, our painter, our contractor or our floor company and/or our

Social media coach.

THESE PEOPLE always light up when they see us; they take our calls.  We are not only loyal customers…we make great referrals.

According to Zig Zigglar (world famous salesman) “You can have whatever you want if you help enough people to get what they want.”

Let’s look at a couple of ways to start showing appreciation:

First we must CHANGING OUR WAY OF THINKING!

Back in the 1980’s, most business knew everyone’s name and were glad we came; like the TV Cheer’s series.  Now …not so much.

One way to begin Appreciation Marketing is by serving others to achieve their goals and dreams.  {Same philosophy as BNI’s Giver’s Gain}

LET’S LOOK AT WHY SHOULD WE USE Appreciation Marketing:

What makes you a loyal customer is the same thing that makes your customers loyal to you? 

Real super stars in any business are ALL ready practicing Appreciation Marketing.

They GO the extra mile…saying thank you and showing appreciation.

They ALWAYS SHOW interest in their customers and always SHOW their GRATITUDE!

Another thought about WHY you should use Appreciation Marketing:

How many of you have ever splurged on a gift for someone; spent more than you wanted to for the perfect gift and were so excited to see what  their reaction would be?   You waited. And waited and waited and waited.  When you finally speak with them, you have to ask “Hey, how did you like my gift?” They say” Oh yeah..thanks..IT WAS GREAT!”

How did that make you feel?

How many of you on your way to work or a meeting, stopped TO LET A merging car in or let someone turn left or get in front of you… YOU THEN STARE STRAIGHT AT THE BACK WINDOW OF THE CAR…WAITING FOR A GESTURE. SOMEKIND OF WAVE OF THE HAND TO SAY THANKS AND IT NEVER CAME.  Do you sometimes think “Wow…they didn’t even appreciate what I just did for them?” especially when you are running late.

NOT SAYING THANK YOU IS WORSE THAN

HOW IMPORTANT A THANK YOU IS.

IF WE CALL or EMAIL An EXPECTED THANK YOU …It’s nice.

BUT IF WE DON’T GIVE A THANK YOU AT ALL…THAT PERSON FEELS UNDERAPPRECIATED.

IT’S Common sense to say thank you?  But Mark Twain states it best:

“I don’t know why they call it common sense…it really isn’t that common.”

SELLING IS MORE THAN TECHNIQUES;

it is about BUILDING STRONGer & Better RELATIONSHIPs

Which in turn, will TAKE YOU to HIGHER LEVELS OF SUCCCESS.

Some businesses take the BIG GAME HUNT MARKETING APPROACH:

IF YOU ARE A GOOD SHOT; YOU KEEP BRINGING NEW CUSTOMERS.

HOWEVER, YOU NEVER GET TO REST; YOU ALWAYS HAVE TO FIND MORE CUSTOMERS

I PREFER THE FARMING TECHNIQUE:

DEVELOP & FORM LONG LASTING RELATIONSHIIPS built ON TRUST;

IF YOU ARE STEADFAST; WHAT YOU GIVE OUT- YOU WILL GET BACK AND MORE.

If you are getting the same unwanted results year after year, why not take a chance on giving

Appreciation marketing a try???

If you want joy, give joy TO OTHERS;

If you want love, LEARN TO GIVE LOVE;

If you want ATTENTION & APPRECIATION, learn to give attention and appreciation;

If you want affluent, help others BECOME MATERIALLY AFFLUENT;

If you want to be blessed, silently bless others;

Can you imagine how successful ALL OF US WOULD BE IF

WE LIVED BY DEEPAK’S WORDS?

Dr. Deepak Chopra is a world-renowned mind-body healing pioneer and the founder of the Chopra Center for Wellbeing in Carlsbad, California.

A Huge Shout Out to Tommy & Curtis {Appreciation Marketing}…Your Story is my Story too…only the names have been changed! …wink wink  Thank You for Sharing!

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Posted on September 1, 2012, in Appreciation, Building Relationships, Gratitude, Staying Connected, Success. Bookmark the permalink. Leave a comment.

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